I was wondering if anyone has any great ideas about doing followups after a bridal show. I usually give the bride 3 chances to respond. If they don't, then I think they are not interested and move on to the next list. The way I follow up is sending a thank-you letter for attending the show, then I'll email a letter if there are any questions, and then another email follow up. Please send me your best answers. I've tried phone calls from the show leads. I've found the bride prefers email.
Really happy to see this thread! I have tried phone calls as well. This time around I have done Thank You Notes, emails, and will probably attempt phone calls later this week for those that did not open the email. I'm using an email service so I can track who opened as well as who clicked on the links. I, too, had trouble talking people into signing up for appointments at the bridal fair. I got one person who signed up, and then I also gave away a prize through the bridal fair so I will be meeting with that couple.
A very strange thing from the last bridal fair. I called a bride who I thought I had really connected with and she acted like she didn't know who I was. A couple hours later she called me, and when I answered the phone with my company name, she said, "Oh, I have the wrong number." Two minutes later, she called back, I saw the number and just said "hello." She said "Is this ... Photography?" and I said yes. She proceeded to make an appointment and then book her wedding with me. So I think it's just hugely confusing to have all these cards and brochures, and have all these people contacting you at one time. I've put the brides who have not unsubscribed on my monthly newsletter list, so they will be reminded at least every few weeks.
I find all the same issues that everyone has posted about and agree keep contacting until they tell you they are not interested or already booked. I have clients come in 6 months to a year after the show and book. Just be careful how often you contact them, you don't want to scare them away. Also, find a way to connect with the bride so she will remember who you are in the sea of wedding vendors. Most of the time this is the first bridal show for these brides and they get overwhelmed and don't know where to start.
Michelle, which e-mail service do you use that lets you track if the e-mail was opened and who clicks on the links. I love that idea.
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