Bridal Shows - Vendor tips & attendee feedback

With the Summer/Fall round of Bridal Shows quickly approaching, again comes the time for vendors to start thinking about where they would like to showcase their work.

I am interested to know what you, as a Vendor, find to be the most successful way begin an interaction with a potential client.

Do you prefer/have more success at large Covention Center shows, or smaller shows held at places like Golf Courses or local Banquet Halls?

Also, I am interested to know what, as a show attendee, would make you stop and chat with a Vendor.

I look forward to hearing all of your opinions!

Tags: bridal, shows, trade

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Permalink Reply by OwlTrain Productions on December 24, 2010 at 9:16am

We are doing our first expo at the end of January. We plan on displaying our camcorder on a tripod with lights shining up from the ground. Maybe getting some chocolate (a womans best friend). Two tv's. One to display wedding video samples and another to run our animated logo. Someone in this thread mentioned getting lamps. I like that idea too.

Http://Facebook.com/owltrain

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Permalink Reply by Rosalba Fasan-Buffat on January 4, 2011 at 12:22pm

I created customized water bottles with my info on it during a couple of shows I did this past year-BIG hit! Tons of people came by to grab a bottle of water, I find people are parched as they walk through the shows, and then I saw a few left around just waiting for the next person to read them.

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Permalink Reply by Charlie & Sarah on January 17, 2011 at 7:26pm

wow, that's a great idea. Can you tell me where you purchased the water and the labels (or did they come together)? Thanks!!

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Permalink Reply by Anne Roos on December 20, 2011 at 2:18pm

It's all about ROI--Return on investment. Consider bridal shows produced by companies who have a track record for bringing in qualified brides, not just ladies who want to visit a bridal show for a fun thing to do on a Sunday afternoon. If the brides are ready to book, then it doesn't matter where the show occurs. If only 30 brides show up at a little show at a B&B, but they are all ready to book, then that's a great show. If 500 show up at a convention center, but most are just there to see the fashion show and aren't ready to book, it is a crummy show. It isn't about the numbers, it is about the intent.

You must have something to draw a person into your booth. Sitting behind a table with your brochures won't do it. Have a raffle inside your booth. Give brides a 10% discount if they book your services at the bridal fair. The key is to give them a reason to want to visit with you. As a musician, I bring my harp and play in my booth. I provide chairs for the brides to sit down and listen. They want to see exactly what they will experience on their wedding day if they choose to hire me.