How do you measure the success of internet marketing?

Do you consider internet advertising successful if it generates increased traffic to your site regardless of if that traffic leads to bookings/sales.

Or, do you only consider the advertising successful if it leads to a certain number of bookings/sales.

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Permalink Reply by Derek Rafferty on February 23, 2010 at 9:09pm

I only consider it successful if it leads to INQUIRIES. Once they contact us, the internet marketing has done its job. However at that point any number of factors can determine whether or not you book the job. But I absolutely do NOT consider increased traffic to be a successful result. Only actual inquiries. Hope this helps!
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Permalink Reply by Glen Shevlin on February 24, 2010 at 10:49am

Getting people to the site is the first step, next you ahve to get them into your site, and then you ahve to get them to leave you their contact information. At that point the marketing has done its job and your ( you) sales force has to convert.

The advantage of internet marketing is the absolutly incredible reach, even 10 years ago you were doing shows and print ads were the norm, now push a button and ITS OUT THERE. For good or bad

Glen