I'm looking into various venues for local advertising. While I understand each area is different, I was wondering what some of the most successful mediums of local advertising other wedding vendors have used?
I already have a good grasp on networking... what are some of your other favorites?
We do a lot of letter sending and face to face appointments with venue managers. When our crew goes to a venue to set-up our services or products, we make it a point to meet the manager/banquet captain to introduce ourselves. When we are finished with that venue we try to send pictures back to them along with our flyers and cards to show their clients what their venue could like decorated. At the end of the year we send a letter thanking them for the referrals through the year and a fresh supply of business cards and flyers. Of course, because we don't own a reception site yet, we keep a venue list to refer our clients to also. Then those clients come back and book our services for that venue.
When we hear of a new venue opening, we call and make an appointment to go see the banquet facilities and of course take them our cards and flyers. There is NO substitute for putting a face and hand shake with a company name.
We also advertise on eventective.com and decidio.com for leads (our two main sites, of course there are many, many more...weddingwire.com, superpages.com, etc.). These are pay per lead sites and can be customized for your local area.
And don't forget, of course, your local event magazines and bridal/event shows. Or produce your own shows.
Just a couple ways we do our local advertising. Good luck.
I Google key words in the wedding industry and find lots of free listing websites. I register my business as many places as possible. I have also made my own poster and upload it on my emails that I send out. It looks just like constant contact without the fees.
I'm looking to partner with a wedding planner/wedding coordinator/venue. I own a boutique catering and events company (small but precious) and would like to expand my wedding business. I can offer anyone interested incentives.
I'm located in NYC - very competitive market. Of course we should have the same passion and creativity.
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