What are the Best ways to market your business for clients?

Replies to This Discussion

Permalink Reply by Shairon on May 2, 2009 at 8:42pm

Thank you so much for all the replies!!! They were very helpful and insightful. Is there an easy way to get a hold of a mailing list to eblast the brides?

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Permalink Reply by Silvia - Magnolia wp on May 3, 2009 at 9:15am

anyway I have discovered that advertise on wedding sites is not enough and soooo expencive most of the times. Prefer to print some nice postcards to give away and to put in stores....with the beginning of summer i have to get rid of some useless ads that is only costing me a lot

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Permalink Reply by Shairon on May 6, 2009 at 2:11am

wow silvia i think your right i totally agree. Its like the geico commercial, i might as well throw my cash in the trash lol. Ads on a wedding site are ideal but its still like playing the lotto

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Permalink Reply by Simple Weddings Florida on May 16, 2009 at 2:55pm

Half the money I spend on advertising is a complete waste...the problem is I don't know which half!

The fact is you have to do it all. There is no magic bullet, and there is no substitute for networking and word of mouth.

That being said, we've had great experience with search engine optimization - making sure your website shows up in the search results for the right keyword searches on Google and other search engines. (So much so that I started doing it for other photographers and small businesses)

Example: If you go to Google and search for "st pete beach wedding photographer", our site (Simple Treasures Photography) will be the first organic listing. Another example is "kalamazoo photography", where you will find my client Always One Photography on the first page.

I'm honestly not trying to self-promote - just trying to make a point about the power of search engine optimization: 62% of internet searchers never look past the first page of the search results.

In my opinion, SEO is one of the most cost-effective forms of advertising, because the person is sitting at their computer, actively searching for the service you provide - you just have to make sure your site shows up in their search results!

Conversely, almost every other form of advertising is asynchronous - meaning you have to rely on the person remembering your name, phone number, or URL, at a later point in time (sometimes days or weeks later) when they evenyually decide to search for a your product or service.

Of course, you have to have a professional website with good pictures, reasonable prices, and all the usual stuff or all the web traffic in the world won't do you any good! But if I had a hypothetical $100 to spend on advertising, I would spend $70 on SEO, $10 on some type of pay-per click advertising like Google Adwords, and the rest on business cards, brochures, static displays, etc. etc....

And once your website is optimized, it is relatively easy to maintain your high ranking, and you pay nothing for the web traffic that gets to your site through these organic listings, so there is a long-term benefit for a short-term investment.

The one downside to SEO is the number of shady characters out there who will promise to "put you on the first page of Google" for X number of dollars. This is not always possible (it depends largely on how competitive your market is and how well your competitors' websites are optimized), and real SEO takes time. But once you find a reputable vendor, it really is a great investment.

Finally, if you are the do-it-yourself type (or just want to be knowledgeable about SEO so you can avoid getting scammed), I highly recommend the book SEO for Dummies by Peter Kent. It is worth every penny!

Hope that helps.


__________________
St Pete Beach Weddings - Clearwater Beach Weddings - Beach Wedding Blog - Sunken Gardens Wedding - SEO & Internet Marketing for Photographers

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Permalink Reply by Night & Day Lingerie on May 19, 2009 at 1:23pm

Hi -- I own Night & Day Lingerie in Andover, MA and Newburyport, MA. We help brides and mothers of bride and groom plus bridesmaids with the correct undergarments. By far the most success in terms of new customers coming in our doors have come through the personal connections I have made with other wedding related businesses, bridal and formal wear boutiques being the most important ones. About once a year, I touch base with each of the owners/managers via phone. This year, at Valentine's day I visited each one in person with a heart shaped ceramic dish filled with chocolates to thank them for their referrals. Next, I plan to send them a stack of brochures I created to have at their counters, specifically helping the brides with their lingerie needs. No discounts. I do send each boutique some friends & family discount cards, which I encourage them to use as a little perk to someone they might have a little customer service issue with. There, a couple of thoughts. Merit
http://www.nightanddaylingerie.com

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Permalink Reply by Nadine DiGiorgio on May 27, 2009 at 9:55pm

I have found the best advertising is word of mouth - through weddings/events that you have organised successfully previously. Targeted advertising is better too where publications that you advertise in are only specifically for your target audience. I am a boutique event coordinator and I find diversifying into different events and not just weddings is the best way to go in the small region that I came from. My advertising is in wedding planners that are sent directly to engaged couples in the region and also the odd advertising in wedding special features with the newspaper. A website is also a great tool too where everyone can see what you do visually. Hope this helps !

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Permalink Reply by Onada Photography on May 27, 2009 at 11:00pm

as a wedding photographer, networking and word of mouth have been the best marketing for me. This is a great discussion, its nice to read what everyone is doing.

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Permalink Reply by Heart and Soul Events on May 29, 2009 at 6:44pm

Hi, Shairon,
The more you reach out to people the more visibility you create; posting ads online, print media, attending trade shows, conferences, and word of mouth advertising all help to create visibility. Concentrating on one medium is not a good idea. People are very "connected" today, so online is a really good source. However, for me, I think face-to-face conversations, networking, is number one.

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Permalink Reply by A Pleasant Grove Florist on July 29, 2009 at 4:50pm

I have done all the stuff, networking, advertising in the local paper, on TV, with the Schools and any other source that I could think off. Then I went Radio, we have an Oldies Station that I advertise with for very little money, and I have to say, it paid for itself within the first 2 month. We picked up new customers (they now purchase from us at least once every 2 month) we picked up Brides because their Mothers listen to that Station. If you want to get some extra "free" Advertising, give away your product to the advertiser, in our case its the DJ. We take Flowers for the Ladies, like the ones that are past their prime for us to sell and guarantee, but still have a vase life of about 3 or 4 days, Candy baskets for the guys, we also take our left over products on the weekend to the Nursing Homes for their Tables for Sundays, donate to small Churches for their Sunday Flowers, and those small gestures brought me more business than I ever dreamed off. Instead of throwing the flowers in the trash, we make somebody else smile and feel good and they talk about it to their friends and people do remember your name when they need your product or talk to somebody who needs your product.

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Permalink Reply by I Want A Poem - Amy on September 13, 2009 at 11:13pm

Have you identified your target market? Where will you find those people?
Once you know that, then you are on your way to targeted marketing! Good luck!

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Permalink Reply by Joanna Hendrie on October 19, 2009 at 11:31am

I prepare a simple quarterly marketing plan - I choose every marketing activity that is free: Meet-ups, networking meetings (min 20 hrs/wk). Schedule one Press Release a month, one event w/other vendor (or not) ea. Quarter and charge a reasonable amount for the brides. Visit/see up front each day new contacts (those that will get you close to brides).. Anyway have a plan and do it consistently every work day. But never stop. The business will begin to come in and then you will be so busy you’ll have to hire more help. Hope this helps in some way.

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Permalink Reply by Elizabeth Thomas on October 19, 2009 at 12:56pm

Love this topic! I agree that SEO is so important, and Peter Kent's SEO for Dummies is fantastic. I've become an "SEO addict" and teach it to non-techies. Beyond all the sales pitches, scams, the biggest thing SEO has done for me is _SHIFTED MY THINKING_ about what a website is, what it can be, and how you absolutely have to offer everything and more online, in terms of great content.

I also know Brides (I was one of them) ignore emails, don't like static, simple websites that look canned, and they TALK. One of the best things you can do is get clients who are on bridal message boards. That is the best, freest advertising anywhere! I literally launched my friends baking career by posting her name to one bride.... that mushroomed and she was booked every weekend. I didn't MEAN to. I was "one of them", not a vendor, telling another bride how she should contact my friend. That's what this generation expects...peer-reviews and peer-feedback. See how you can plug into that.

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