What I Wish I knew about Pricing

I just read a great thread on LinkedIn about what prompts us as business owners to give away the store, so to speak, when pricing our services. Why do we over-share and under-price? I think there is an enormous emotional disconnect between who we think we are and what we think we're worth. It made me wonder what other questions were floating around about fees, pricing, talking price.

So, what troubles you about pricing?
What do you wish you know how to do better?
What advice would you give others on setting boundaries?

Tags: business, fees, free, marketing, price, pricing

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Permalink Reply by Dina Eisenberg on May 11, 2010 at 2:55pm

No harm, no foul, eh. I think we agree. I'm only saying that the typical biz plan software or books often don't feature wedding business or other professions besides planners. And, it's really tough to get critical biz data like a cost average for the industry.

Permalink Reply by American Event Productions on May 11, 2010 at 2:01pm

Hi Dina! When businesses "give away the store" they lower the perceived value of ALL OUR SERVICES in the eyes of the bride and groom. This is a "hot" topic for me! I wrote a blog post on how to charge what you are worth recently. Here's the link- http://weddingblognetwork.blogspot.com/2010/02/5-ways-to-help-bride...

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Permalink Reply by Dina Eisenberg on May 11, 2010 at 2:56pm

Well, there you go- talking alternatives. Maybe you should republish that here. I know Christine would appreciate it.

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Permalink Reply by Dannye D. Hester on October 19, 2011 at 2:32pm

Thanks for the link. I'm just starting an invitation business and am feeling my way around pricing

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Permalink Reply by Dina Eisenberg on November 16, 2011 at 11:11am

Absolutely welcome. Lemme know how you make out with pricing

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Permalink Reply by Mandy Harris on May 12, 2010 at 7:43pm

Yes I do have a business plan in the process. I have only completed one wedding- week of planning- in order to become certified. Glen, I do understand where you are coming from. I may have to adjust prices in six months to accomadate these things one I have an average to go off of. That is the only true way I can determine this accurately. thank you for your advice. And I would never call another planner underfalse pretenses, because I would not want another to do that to me.

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Permalink Reply by georgeth on October 14, 2011 at 5:24am

It's a very nice and useful information to share. If any one needs help to plan a wedding,can use the wedding planner iPhone app and make use of it.

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Permalink Reply by georgeth on November 16, 2011 at 12:18am

It's a very nice thinking information about the knew about the wedding pricing.These information have to be consider about plan a wedding.It will be helpful for your wedding.If you want more information about the wedding,you may use the wedding app and Plan the wedding easily.