What's Your Elevator Pitch?

You know, your 30 elevator pitch. Reading Duct Tape Marketing, I learned how to put together a good one(I highly recommend that book). I'm testing this to make sure it makes sense (I've heard it in my head hundreds of times) and conveys the marketing message I want. So feel free to give me feedback.

What do you do? I help wedding professionals fall back in love with their businesses. I'm a Bridal Coach.
Really? You know how weddings tend to have a some drama? Well, I teach pros easy skills that resolve misunderstandings and set boundaries so everyone can enjoy the wedding experience. I'm like a vendors best friend.

OK, do you understand what I do. Would you want to know more. And, PLEASE share your audio logo so we can help you, too. Thanks!

Tags: elevator, marketing, pitch, professionals, vendors, wedding

▶ Reply to This

Replies to This Discussion

Permalink Reply by Sweet T Studios on January 21, 2010 at 7:41pm

I really like your pitch.

Ours goes something like... We are wedding videographers. We help you capture your special memories so you can relive them forever.

too cheesy? hahah. it's true though.

▶ Reply

Permalink Reply by WeddingMediator on January 23, 2010 at 8:21pm

No cheesy, but maybe a little- I hope you won't mind- boring. I know you're more exciting than that, right?

▶ Reply

Permalink Reply by Lorie Collins, WPICC, DWC on January 23, 2010 at 4:25pm

well here goes nothing...

I am a wedding planner...ok...my company name is Bee-Mine Weddings..

"Let Us Take The Sting Out Of Your Day!"

short simple...and i get feedback from brides and other planners saying they like the play on my company name and they like my tag line...

they say it is cute...yes i know cute isn't always good but with the hearts on my cards and such...it is cute...

▶ Reply

Permalink Reply by WeddingMediator on February 1, 2010 at 9:23am

Hey Lorie, it is cute and memorable. Here's my question for you: does it say what you want about your business? How do you take the sting out? Which stings in particular? I know I'm a nag about stating a niche, but it's the only way to attract the brides you want.

The bee is probably great for branding, and maybe that's enough. What do you think?

▶ Reply

Permalink Reply by NeotericExpressions Invitations on January 25, 2010 at 10:21am

So I have been playing with this since I posted last month, and I have come up with something I'd like to share:

So what do you do? We bring lives to your party.

Really? Yes, we have a stationery and apparel company, coordinating all your inviting needs so you can celebrate your special occasion. What makes us different is we offer unique items with the ability to custom design them. We are your extension for creativity.

▶ Reply

Permalink Reply by WeddingMediator on February 1, 2010 at 9:26am

Hey, good for you getting something out there. I'm assuming you meant to write life not lives. If that's not right, you might be causing yourself an issue since I didn't understand it right away. What's the creative thing your brides/clients rave about most? That would make a good differentiating point, don't you think? No one thinks like you do.