Dear Wedding Professional:
After sending out hundreds of direct mail campaigns when I was a Marketing Manager at American Express, I learned that giving consumers too many choices decreases their likelihood to respond to marketing. Yes, people like choices. But in marketing, too many choices usually just leads to confusion. Talking about too many features, options, and services will overwhelm brides.
The bottom line is - when brides are confused, they will say ‘no’.
You need to make things simple for brides. Your marketing needs to help and guide brides to come to one simple conclusion. Here are some tips to help brides focus on one really good idea – you!
What tips can you share about creating simple marketing messages for brides? Please comment below.
Thank you again for making this a fun and supportive wedding community,
Christine Dyer, Social Media Expert and Founder of BridalTweet
Write a Review or Comment