Dear Wedding Professional:
Happy 5th Birthday to BridalTweet! I launched BridalTweet.com without any fans on April 10, 2009. (Scroll down to fast forward and read my tips on how to get 30,000 fans on Facebook). At that time, all I had was a BIG idea - to create a more open wedding community where vendors could have complete editorial freedom to write about their businesses and post photos for free. That would lead to a place that brides could turn to for free advice, planning ideas, giveaways, local events and more. I also wanted to offer free marketing tips as well as affordable advertising opportunities for wedding vendors because I knew there was a huge need for that.
I had a BIG idea and an overwhelming amount of motivation because I was also ready to leave my ten-year marketing career in the corporate world to live a more flexible lifestyle, start a family, and put my marketing talents to maximum use. Not to mention - it had been a lifelong dream of mine to start my own business.
Five years later, BridalTweet is a thriving community with 18,000 members, 47,000 Twitter followers, 30,000 Facebook fans and 4,000 Pinterest followers. It’s turned into a dream come true. And I’m truly blown away each day by BridalTweet’s members. Thank you for all of your inspiring contributions. You motivate me to continue to keep this community alive and thriving. And hopefully you've noticed that I've put my heart and soul into this. It has been a ton of work but well worth it.
Fans and followers are nice but they need to lead to a sustainable business model. And in my case, they've helped me to attract 400 advertisers who currently participate in BridalTweet’s Preferred Vendor Program.
So, how did I do it? I attracted the attention of brides and wedding vendors by consistently writing engaging posts on Facebook. I consider Facebook posts to be engaging ONLY IF they deliver helpful information to your fans and if they encourage your fans to Like or Comment on the content. Posting helpful information will increase your chances of rising to the top of hundreds of newly engaged couples (and their friends’) News Feeds.
Why should you care? Becoming influential on Facebook is bound to help your business too. It will create more opportunities for you and it will drive referrals for you. And it’s something that anyone can achieve.
But here's the BIG challenge. You keep hitting the refresh button. You're certain that your latest Facebook post would inspire fans to Like, respond and share. Yet there’s been little-to-no response. You wonder why no one's listening.
So, here are my 10 tips to help you succeed on Facebook!
The great thing about Facebook is that ANYONE can achieve these results. The other great thing is that Facebook is free. It offers an effective channel to build your reputation, humanize your brand, network and attract new wedding leads. So, here are my last words of wisdom: Your Facebook posts shouldn't be hard sales tools but instead they should be a mix of marketing and education to build your audience's trust. The whole point here is to build trust and to encourage brides and other wedding professionals to want to work with you.
And how can you succeed at BridalTweet? My mission at BridalTweet is to help you grow your wedding business. I want to personally thank you all for your inspiration, enthusiasm and support over the last five years. Together, we're taking a REAL leadership role in shaping how the wedding industry can continue to connect and prosper. It is my hope that you have been inspired by the connections that you have made at BridalTweet. Wondering how to use BridalTweet's free services to grow your wedding business? JOIN NOW FOR FREE
Thank you again for making this a fun and supportive wedding community,
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