The Bride Educates the Stationer - 2010 Style

While the year is still young and I’ve only had a few consultations, I’ve certainly been learning a lot about what this years brides want in wedding stationery – at least in my general location of the world.

During a consultation this past weekend for invitations; as this bride was flipping through the pages of various albums, she piped up with one comment that really got my mind racing. Here it is, in all its brutal honesty… “You know, these are all very pretty… but, they are expensive, why? It’s a piece of paper that is just going to get thrown in the garbage.”

Had you been the one sitting with this bride for the past hour and a half, you would have been able to read between the lines…

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Tags: affordability, bride, budget, invitations, personalization, quality, style

Comment by Glen Shevlin on January 26, 2010 at 9:56am: The lines and the space between them would have told me theat

A) She wants to start negotiating before she makes a selection
B) She does not really want to bother

In either case you need to clarify her position as fast as possible and if need be be brutally honest with her. II would be tempted to say if the products are not to your likeing thank you for your time the door is to your left. Its brutal but this one has difficult written all over her. My experience in both the invitation trade and as a contractor set my not a good customer antennea off as soon as I read this.

Qualifer her and either get on with the sale or move on to another customer.

Comment by Fannie Street Stationery on January 28, 2010 at 6:37am: Thank you for your comments. You are correct - in many cases, this would have thrown up a red flag; however, for some reason or another, I was really able to "read" this bride. At first I did think "oh gosh, this one is going to be really tough (i.e., difficult); then, after more conversation, realized that she was more of a "no nonense, no frills" type of person. Fortunately, I was able to assist to her further in choosing a design and she provided a deposit on them... Hurray for all of us!

Comment by Glen Shevlin on January 28, 2010 at 10:28am: Good job you showed more intuition with this customer than I probably would have had.
The problem customer is a problem for both sides of the equation, this is teh kind of customer that spreads the good word when everything is said and done, once again good job.

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