Help! I'm torn. I'm creating a brochure for my business and I wonder if it's better to list my service fee's in the brochure and on my website or leave it for consultation. What does everyone think?

 

Deanna

Fresh events

Cincinnati

Views: 6341

Reply to This

Replies to This Discussion

It is definitely a question with no right answer. For professionals whose services vary in value depending on their level of talent and experience, such as photographers, musicians, etc. listing definite prices would be virtually impossible, given the wide array of possible package combinations.
For venues, caterers, etc. whose prices are relatively fixed, it may be easier to at least list a range of prices, or a starting price.
For companies such as mine The Perfect Day Miramichi, which deal in rental of event items, it is fairly easy to list prices. To allow for flexibility, I offer various discounts or specials. I also only list prices on my website, so they can be updated without the additional cost of printing new advertising handouts, such as brochures. Unless you are sure to use up all your brochures before the prices are likely to change, it could cost you more money to replace outdated brochures.

Ginette
www.theperfectdaymiramichi.blogspot.com
Hello there,
My opinion on this as a Wedding planner and event stylist here in the Philippines, is that, yeah! I did post my fee but it is password protected and the client must register first (with facebook account) this will direct to my email and if I find them legitimate client I do accept and send them the corresponding service fee and a letter of Intent to become one of their event service provider in this way I got to know whom am I dealing with and not to those vendor who keep on copying and shopping my service.
I list mine only because I hate going onto a website to look at something and there is no pricing. I just skip it and move on to the next one:)
I was torn on this issue as well, but decided to go ahead and list a starting price for each of the packages that I offer, hoping to weed out the "price shoppers" and gain more serious inquiries. At the very least, a prospective client will know right away whether or not they can afford your services.

Nikola
Platinum Touch Events
www.platinumtoucheventsla.com
Absolutely post your basic rates. If you have special services, you can state that such services have different additional fees, but customers want to know what the general/ ballpark costs are.  I don't understand vendors not posting their rates, if the rates are straightforward, and I as a consumer, more often than not simply continue searching. 
You do not want to list your pricing, we went to Wedding MBA in Vegas, and they said that once brides get back home from a bridal show or out searching, they come home and sort out the literature. If they see a low number (inexpensive) they might think you are cheap, but if they see a high (expensive) number, you might me over their budget.

The best thing to do is explain your value! Not Price. Once they meet you and sit down with you, then you can talk pricing, but up-front it is best to explain what you can offer, your value, why they want to choose you rather than your competitor.
As far as the professional photography industry goes, unless you are the lowest priced studio, you should not put your price list on your website. Why? Because photography is a unique product. It has different services and creative choices and an emotional appeal. If you list all your prices, people get confused and shop only by price. It's fine if you want to qualify a customer by having something that says you have coverages starting at (list your lowest price) and then use a brief but creative description of why your photography is unique. The idea is to get them to call you so you can meet them face to face.

There are exceptions but typically this is most successful in attracting the right client.

Mark
I was always taught it depends upon where you are in the market. If you are a market leader, list your prices. If you are up and coming, do not list them, and make prospects call you. This way, you can hear the objections when they don't buy and make pricing adjustments if needed.
Houston Bridal Extravaganza Show
I believe each event is unique and I keep prices off of my printed correspondence and my website. I let people know what our decorating minimum is and go from there. There are always factors that change a "package deal", so I like giving a detailed proposal instead.
My website lists starting prices as a wedding cake is $3.25 a serving, but when you add this, that, etc. It could be more costly. Celebration cakes are by ingredients and time, so a starting line works best for me. And you would be supprise how many customer call and ask how much my cakes are.
I do not compete with pricing. My pricing is for my work, how can you lower your price without lowering your quality?
I agree! I was taught this early in my profession. I would lower my prices to fit their budget and would be so worn out and hardly made any money. When I finally met someone that was already a veteran in the business, she said stop wagering your prices or skills and worth. If they can't pay you what you're worth for the exclusive product that you're offering them, then unfortunately they are not who God intented for you to work with.
I believe if you are serviced-based, it is best not to post rates - especially as a newcomer and you might quickly find your pricing is under- or over-priced for your services. Then you are left with worthless brochures and flyers. Plus, at least in the entertainment sector, many brides can be sticker-shocked and not realize they are shopping "apples to oranges" packages.

If you were product-based, I would say post your prices. However, this is not the case.

RSS

© 2024   Created by Christine Dyer.   Powered by

Badges  |  Report an Issue  |  Terms of Service