How to Use Pinterest to Grow Your Wedding Business

 

Dear Wedding Professionals:


If you haven't heard of Pinterest yet, you will this year.  Everyone is talking about it.  It's the new social “pinning” site used to share beautiful content and images found across the Internet.  Judging by the amount of people posting on Pinterest, it has a good chance of becoming one of the top social sites for 2012.  Better yet - brides and wedding professionals have begun to embrace the site.

 

Pinterest is different from Facebook and Twitter because it is far more visual.  It’s not about posting a sentence or paragraph in hopes of starting a conversation. Instead, members post images of things that interest them.  That’s what gets the conversation started.  Pinterest gives us an opportunity to share our interest in weddings and to find other people (i.e. brides!) who enjoy the same things.  Want to see what BridalTweet is up to on Pinterest? Follow us by going to pinterest.com/bridaltweet.


Here's how your wedding business can benefit from Pinterest:

  • You'll attract wedding enthusiasts AND drive free traffic to your website or blog.  Pinterest has become a new source of traffic for many businesses.  Images that are posted are automatically linked back to the page of the originating site.
  • You'll modernize your brand.  Pinterest is a great way to say your brand has style or personality.  And having your beautiful work pinned by other Pinterest members says a lot about your brand.


So, what should you do to take advantage of Pinterest?

  1. Join.  You can ask another Pinterest member to send you an invite or you can apply for an invite on Pinterest's homepage.
  2. Search, observe & follow.  Look around and see if any of your work has already been pinned.  Just like any other social network, begin by observing.  By searching relevant topics, you'll meet people who might be interested in what you do. Follow the boards and people who you feel would inspire you and/or be interested in what you are about to post/pin.
  3. Start posting (or pinning) things you like. Add the Pinterest bookmark tool to your browser so that you can easily click 'Pin It' when you come across something that you like on the web.  Be strategic about creating boards that make some sense to your business.  And don't just post your work - also include the work of other inspiring wedding professionals.  This will help you to build credibility.  Finally, embed strategic keywords and links in your post's descriptions and comments to help improve your search engine rankings.
  4. Invite.  Invite as many people in your address book or from Facebook as you can to follow your Pinterest profile. And feel free to invite your customers too!
  5. Add the Pin this button to your website's pages.  This will make it easier for brides to share your work on Pinterest.

  6. Become active. Search and find products you love and make comments. Pin items and comment back when others make comments. Follow people that are active in areas that interest you and make comments on their pins.

 

 


Here are more Pinterest tips from wedding SEO and web design expert, Kathy DalPra of BrideAppeal.com:

  • Tell everyone on your Facebook and Twitter profiles that you've joined Pinterest and that you want to connect with them there.  Give them your Pinterest address and do this once a week.
  • When you pin an image or finish up a new board, announce it on Facebook and Twitter.
  • Ask brides and other vendors what type of inspiration they're looking for right now.  Then, create a Pinterest board and share it with them directly.
  • Always show a wide mix of sources when pinning.  Too much from one website or resource will appear fishy to Google and to the Pinterest community.
  • Be sure to pin items from your top customers.  Let them know about it on Twitter and Facebook.  They will LOVE that you are spreading the word about them.
  • Follow anyone you can find on Pinterest that you network with or serve in the wedding industry.


What tips can you share about Pinterest?  Please comment below.


Did this blog post help you? Then be sure to get more free marketing advice by adding your email address to my mailing list. You can do this by joining BridalTweet. By doing so, you'll also get a free listing in our community!

 

Enjoy!





About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over twelve years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.

Views: 5059

Comment by Aurel Virlan on March 23, 2012 at 5:33am

Interesting site Pinterest. I started two ago.

I am developing  Weddding, Trash the Dress, Street Photojournalism, and few other Pinterest Boards. I will let you to discover more on:  

http://pinterest.com/aurelvirlanwpja/

Comment by Corey Parker on March 27, 2012 at 1:19pm

We are so in love with Pinterest. Not to mention it's addictive in such a fun way. We try to create different boards that ties in with the entire wedding planning process. You can check us out at http://pinterest.com/myweddeal Thanks a bunch for these wonderful post Christine!

http://myweddeal.com

Comment by Debra Kapustin Photography on April 4, 2012 at 6:43am

Hi there, I've requested Pinterest for an invite but they've never sent me one. If anyone can send me an invite, I will be forever in your debt and VERY grateful.  Thanks so much!

My email is debra@kapustinphotography.com

Comment by Aurel Virlan on April 4, 2012 at 9:00am

Hi Debra, I just send you an invitation.

Join the Pinterest

Pinterest Boards of mine ;)

Comment by Margaret Ivory on April 21, 2012 at 12:36am

Pinterest is fun. I see the potential of sharing my vintage jewelry and eventually my custom invitations. My site is: http://pinterest.com/ivorypearl2  Please come and follow me and I will follow you.

Comment by Elegant Wedding Impressions on April 22, 2012 at 1:15pm

We recently joined pinterest and so far we are loving it!  This article was very helpful!

 

http://pinterest.com/elegantwedimp/

 

Thank you,

Regina

 

Comment by Marie Glodt Travel to Maui on May 22, 2012 at 2:02pm

Thanks so much for the great advice about how to grow our business on Pinterest.

Marie Glodt Travel to Maui

http://pinterest.com/traveltomaui/

Comment by Veronica Martell Entertainment on May 22, 2012 at 10:14pm
Comment by wedding.photography.syd on June 5, 2012 at 11:27pm
Follow Hilary Cam on Pinterest for boards full of juicy pictures, inspiring weddings, gorgeous wedding photos and DIY wedding inspiration http://pinterest.com/hilarycam/
Comment by Crystal Bridal Accessories on June 26, 2012 at 4:32pm

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