5 BIG Rules of Being a Wedding Vendor

 

Dear Wedding Professional:

Before venturing off on my own as a small business owner, I had various marketing roles in the corporate world.  Working in corporate America equipped me with the sales and marketing know-how that has made a BridalTweet huge success.  But it didn’t equip me for the stamina and mental toughness that it takes to be successful small business owner.  That is something that I had to learn on my own. 

 

BridalTweet is now three years old.  Owning this business has taught me these crucial lessons:

  1. Wedding pros MUST adapt. It’s going to happen.  Things will go wrong.  Marketing efforts will fail.  New products and services won’t resonate with brides.  Customers won’t always come back for more.  The important thing that I have learned is that when faced with problems, you can have a pity party if you want, but then you MUST QUICKLY focus on the solution.  Learn what you can from negative outcomes and then take action to get another chance at a successful outcome.
  2. Wedding pros SHOULD keep a success log. Ask yourself what three things did you do well today? Take credit for success and document it.  Then, ask yourself what is the one thing that you can improve and how you can achieve it.  Making a routine of this will increase your positive outcomes.
  3. Wedding pros MUST be emotionally intelligent.  It’s critical to be able to read clients and prospective clients.  As service providers, this helps us to truly understand our customers’ needs and to present them with the most creative solutions.
  4. Wedding pros MUST build relationships with other wedding professionals.  We work in a service industry that thrives on recommendations and referrals.  Use social networks like BridalTweet, Facebook and Twitter to cultivate relationships with other vendors.  Not only can this bring you more business but you’ll also learn from their best practices and experiences.
  5. Wedding pros MUST be persistent, enduring and passionate.  The road isn’t always going to be easy.  But if you keep moving forward, you will succeed.  And brides can tell whether your passion is genuine or not.  That is usually one of the most important factors that drives them to choose you.

 

What steps have you taken to increase the performance of your wedding business?  Please comment below.


Thank you again for making this a fun and supportive wedding community,

 

Christine Dyer, Social Media Expert and Founder of BridalTweet

Comment by Jessica Molnar on July 31, 2012 at 1:28pm

I love the idea of the success log!  I'm definitely going to start keeping one:)

Comment by Marie Glodt Travel to Maui on July 31, 2012 at 5:57pm

This was great. It shows me that everything I am doing to grow my business is heading in the right direction.

Thanks.

Marie Glodt Travel to Maui

Comment by Ron R. Porras on August 1, 2012 at 3:45pm

I've been in the wedding industry for 25 years but on my own for 2 1/2 years, and adapt is all I've done. I recently read that if your not having success, it's because you're not having enough failures. It's through failures that successful people learn how to adapt. I also agree with Jessica about the success log, I need to start mine today! It's easy to get focused on what needs to be fixed, but we need remind ourselves of all those things we did fix. I love your words, emotionally intelligent, persistent and passionate, if we don't have that, we need to do something else. Congrats on your three years in business, you have done well.  Rev. Ron Weddings

Comment by Margaret Salmond on August 11, 2012 at 12:45pm

I never thought about a success log.  Hmph!  I will have to start one of those. 

Margaret
Destination-Honeymoon

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