Anamika Verma's Blog – October 2019 Archive (2)

The Indian wedding industry is considered the second largest in the world, second only to that of the US. This sector is on a robust growth spree of about 25-30% annually and is expected to reach a market size of approximately Rs. 45,000 Crore by 2020. Varying factors of a booming economy, an expanding middle-class base, etc. contributed substantially to this growth. On average, Indians spend about one-third of their life’s savings…

When it comes to planning a wedding in India, the spectrum ranges from meticulous planning to intricately supervising the whole event. This not only takes up a significant amount of time but also put unnecessary stress on the bride’s or groom’s family. Besides, lack of experience at handling numerous new-age décor and add-ons can also lead to haphazard planning leading to disastrous circumstances.

Therefore, the…