Sandra Aaron's Blog (34)

We've been going through a complete re-branding. One of the biggest phases of this project is our new web site.



The new re-branded web site is up. Please take a look. The new web site.



We've also hosting a Bridaluxe store where you can get everything from free wedding web sites, invitations, bling, etc. Pretty much anything you need to purchase to make your… Continue

In the spirit of the Jewish High Holidays being just around the corner here's a fun little video from the good people at jewishtweets.org



To all my fellow Jews I wish you all a Shana Tova, a sweet New Year, an easy fast (if you fast) and everything else in life that is good. To all the non-Jews you there I wish you all the best in life too. It's going to be a great New Year.



Enjoy the… Continue

HST is going to be painful for couples planning their weddings. That's why for the rest of the 2010 wedding season Mindless Sophistication will be covering the HST on all our non-travel related services. We can't control what other vendors do; but we wanted to make things a tiny bit easier on our wonderful couples.



This offer is valid on all Canadian based… Continue

One of my greatest passions in life is traveling. I fully admit that I am not the type to stay on a beach resort lounging around. I like to discover the unique aspects of every country and culture. As a weddings and event planner there is nothing better then being able to combine my love of travel with my love of creating a fabulous event that people will remember for years.



Canadian planners sometimes forget the natural wonders we have in our own backyard. While Canadians are flying… Continue

I've created a quick 10 question survey on booking travel and destination weddings. Could you please take 30 seconds out of your day and share with me your responses.

http://www.surveymonkey.com/s/QX6R58H

I thank you in advance for all your help.

Sandra

As many of you know an added element to a Jewish wedding is that both parties sign a marriage

contract called a Ketubah. What you may not know is what on earth does

all those funny looking words in another language mean. Ketubahs are

actually written in Aramaic so many brides and grooms have no idea what

they are signing either.



Below is a very rough translation of what this document says. When I was in school the ketubah class actually

taught about 2… Continue

Tomorrow night marks the opening of the 2010 Angus Glen Bridal Show. Mindless Sophistication will be there with bells on. http://www.angusglen.com/



As many of you know raffles are a common thing found at bridal shows and Mindless Sophistication is no different. We will be offering a swag bag of goodies valued at $1800. This swag bag almost didn't happen because my intention all along was to donate a Stuart Weitzman handbag in Mindless… Continue

This morning while surfing the web I came across a media release for a bridal show being held in Auburn, Indiana today. What makes this bridal show stand out to a wedding planner in Canada is that it's being held at the Auburn, Cord, Duesenberg Museum. Growing up I literally spent every Labor Day Weekend at that museum so it really holds a special place in my heart.… Continue

I truly believe that when you invite a guest to a wedding you should be treating them with the same hospitality that you would give them if you had invited them into your own home. With out-of-town guests this concept becomes even more important as you have not only invited them to your wedding; but they were kind enough to travel to a far off location to attend. I've compiled a list of 15 nice gestures that can be made to help your out-of-town guests enjoy their stay more.



1. Get a… Continue

One question I get a lot from couples looking to book a pre-packaged destination wedding is why should we book through a wedding planner instead of a travel agent? That is a very good question and I must admit if I wasn’t a wedding planner it’s a question I would also ask.



Here are 8 reasons why you should be using a certified destination wedding planner to book your pre-packaged wedding.



1.) We understand weddings. We can look at a resorts pre-packaged wedding and tell… Continue

Mindless Sophistication Wedding & Event Planning is pleased to announce our new premiere service Wedding Concierge®.



Wedding Concierge® is the first full service concierge service in Canada directed towards wedding parties. We created this service because we believe that when a wedding couple invites a guest to their wedding they wish them to be treated with the same hospitality they would receive if they had invited them to their home for a small dinner party.



Wedding… Continue

Well engagement season is here and suddenly I am like a little kid on Xmas Eve.



I know that the all the statisticians of this industry say that 70% of couples who get engaged do it between American Thanksgiving and Valentines day with the bulk of those couples saying "OMG, YES YES, I LOVE YOU YES" during those crucial two days that surround Xmas. So now it's a bit of a waiting game for me. Which couples will want to hire me as their wedding planner? What will those couples be like?… Continue

Although I focus on planning all sorts of weddings one thing I love is a challenge. I guess that's one of the reasons the challenge of planning Jewish weddings in communities with little or no Jewish community gives me a bit of a thrill.



The destination wedding industry is growing by leaps and bounds. At this point almost everyone has either been invited to a destination wedding, or known someone who has had one. What do you do if you want to have one and the unique religious or… Continue

I just returned from the 2009 Wedding Professionals Conference in fabulous Turks and Caicos. All the speakers were inspiring. If you know anything about the wedding and events industry you might automatically know some of the names such as Sasha Souza, Caira and Simon Daykin, Jo-Anne Brown, and of course Andy Ebon. The speakers list did not end there; but you get the idea regarding the the level of quality.



It took place at Sandals owned Beaches Resort & Spa; which really made it… Continue