Your Wedding Blog: Getting People to See it, Read it and Follow It

Wedding Professional:


The word on the street is that wedding vendors should each have their own wedding blog in order to attract and inspire brides, to display their work, and to express their talents within the wedding industry. Having a wedding blog on your wedding website is also a great way to increase your Google rankings because search engines love sites that have new and relevant content. So, having a wedding blog sounds like a brilliant idea but a big question still remains...

If you are going to spend all of that time putting together a wedding blog, then how can you ensure that people will see it, read it and follow it? Here are some tips to help…

Get Readers to See Your Wedding Blog:
1. Get your blog out there! We’ve all heard the expression, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" And if you spend hours writing a wedding blog and no one ever sees it, was it a waste of time? Well…let’s try to avoid that situation:). So, here’s how to drive traffic to your blog. Each time you create a new blog post, announce it on your Facebook fan page as well as on sites like Twitter, BridalTweet, BrideTide, etc. When announcing it, don't just provide a link to your blog. Instead, consider including the entire blog post or at a minimum, the first paragraph of your blog post. This will entice readers to visit your blog.

2. Comment on other blogs. Another way to drive traffic to your blog is to leave thought-provoking questions or comments on other popular wedding blogs.

3. Include 'share' buttons on your blog. Include buttons within each blog post to make your content shareable on social networks like Facebook and Twitter. I have a green 'Retweet' button at the top right corner of this blog post. This makes it easy for my readers to share my content with all of their friends. When it comes to your own blog, this equates to free marketing that you won't want to miss out on. For example, if I read your blog and shared it on Twitter, then a link to your blog post would go out to BridalTweet's 15,000+ followers.

Get Readers to Read and Follow Your Wedding Blog:
1. Consistently blog about one specific theme or niche. Having a theme will create a perception that you are an expert on that particular subject. More importantly, it will signal to readers as to what they can expect from your blog on a regular basis. If it is a theme that they are interested in, then they will likely visit your blog often. To choose a theme, think about what you are passionate about and what you are good at. For example, Manuela Stefan is a wedding photographer who uses her blog to showcase her beautiful wedding photos. Tracy DiNunzio of Recycled Bride always writes about green weddings. Emmaline of Emmaline Bride loves to write about creative brides and handmade weddings.

2. Decide how often you are going to publish new blog posts. For BridalTweet, I’ve chosen to blog on a weekly basis. Since I have made that decision, I make sure that I do stick to my weekly schedule. Sticking to a consistent schedule helps you to create a following for your blog. It shows a commitment and makes it clear to readers about what they should expect from you. I also try to write three to four blog posts ahead of time, so that I don’t find myself stressing out each week about what to write.

3. Sit down and write. For tips about this, you can refer to my recent blog called 7 Things Wedding Vendors Can Email, Blog, or Tweet About where I recommend that you ONLY write about things that help or add value to your audience. This can include wedding tips, trends and research, wedding ideas and inspiration, special wedding offers, new wedding products or services, interviews with trendsetters, and/or a backstage look at your business.

4. Remember that brides don’t read. Ok, yes they do but they also LOVE photos. Unless you are talking about wedding business topics, I would recommend that you include at least one wedding photo in each of your blog posts. This will make your blog posts more interesting and attractive to brides. If you are using wedding images or content from a third party, be sure to give credit to those sources.

5. Proofread. Proofread. Proofread. Did I mention that you should proofread? This sounds obvious but I read so many blogs with spelling errors and grammatical mistakes. We all make mistakes sometimes but try to remember that consistent mistakes can be distracting and have the potential to impact your credibility. I highly recommend that you have another person proofread your blog post before you publish it. In fact, my husband proofreads ALL of my posts before I publish them! (To my husband Bill: Thanks for being my unofficial, official editor-in-chief! :)

Do you have any tips to share about how to create a successful and popular wedding blog that readers will visit again and again? If so, please comment below.


About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week,
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Views: 3287

Comment by Elaine Borges-Ibanez on January 27, 2010 at 2:46am
Didn't know I could do this but have just added my blog to Linkedin and it shows the most recent posts. Also added a quick slideshow . Very inspiring to be "pushed" to do more work on becoming more visible to the world and hence prospective brides and grooms to - hopefully. Thanks Christine!
Comment by Allyson Murphy on January 27, 2010 at 7:20am
Great check-list of suggestions. Thanks!
Comment by Holly Lefevre on January 27, 2010 at 7:36pm
I have been thinking about this a lot. I have another blog with a good amount of followers (300+) but get little play on the wedding blog, but I plan to go by and visit the vendors commenting on this post...if we as a group support each other that will assist with blog traffic...and when someone comments, comment back to their blog...that is what I have done on the other site and had success....and then hopefully the brides will come too...thus far I have found brides are a tough crowd blog-wise.I do not know all that much about this...I have only been bloging since September...but it worked on the other blog. The person who commented before me has a great point/idea too...along the same lines! See you all soon!
Comment by The Day I Marry on January 27, 2010 at 10:17pm
Thanks for the tips. I have been very stressed about how to get brides to my blog!! I know these tips will work for me!
Comment by Dorothy Snyder on January 28, 2010 at 5:42pm
Thanks for the tips and the other links, very useful!
Comment by Robbie Schlosser on January 30, 2010 at 2:43pm
Hi Christine,
Thank you. Your suggestions, AND the comments they generate, provide great "handholds" for grabbing onto the social media bandwagon. Let me add one more: I've found NetworkedBlogs.com very useful for helping people find my blog, especially from my Facebook profile, fan page, and other blogs I follow. Take a look. http://MagnoliaJazz.com
Comment by Kirsten Juntunen on February 1, 2010 at 9:59pm
Thanks Christine for sharing your marketing insight!
Comment by Apropos Creations on February 1, 2010 at 10:32pm
so, i am still lost. I understand the article with no problem but being a wedding planner, and I am only speaking of me, I guess, I still am not sure of what to blog about without giving too much information. I still want brides to call me rather than getting ideas from my blogs. Does that make sense?

smiles...

-jo ann-
Comment by Bette Perkins on February 3, 2010 at 11:01am
Thanks for the great information in this article. I am going to try these suggestions as my blogs are not seen by enough people. Thanks
Comment by Bette Perkins on February 3, 2010 at 11:06am
I was wondering what size print and font should be used in these weddings blogs? How about using a different color for important words ~ good or bad? How many good resources in one blog? How about links?
Thanks

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