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Is this crossing the line?
17 Replies

Started this discussion. Last reply by Artsfish Design Studio Dec 10, 2010.

Advice on setting up a giveaway?
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Artsfish Design Studio replied to the discussion 'Is this crossing the line?'

"I think you put yourself in a defensive position, plus it smacks a bit of negative campaigning. I think that large corporations can get away with this, but on a small personal business level I think it will impact on you in a negative way in the…"

Dec 10, 2010

Sounds To Go Dj Service replied to the discussion 'Is this crossing the line?'

"I personally would steer clear of it - not because of any ethical or legal considerations, but it's just not how I would choose to market myself. Talk UP YOUR strengths, services, etc... don't talk DOWN anyone else's. Don;t engage in…"

Dec 9, 2010

Margaret Ivory replied to the discussion 'Is this crossing the line?'

"I agree with the other professionals. Highlight what makes your company special and how this specialness can enhance their wedding day experience."

Dec 5, 2010

celia Milton replied to the discussion 'Is this crossing the line?'

"It might not be illegal, but it sure is bad form....basing your unique selling proposition on price alone is alway a little dicey; it also looks petty."

Dec 1, 2010

Zach Lambrinon replied to the discussion 'Is this crossing the line?'

"While I like the idea that you know so much about your competition, I don't care for the idea of publishing it in marketing materials. Stay true to what you do, and show your prospective clients that you believe you offer them the most…"

Nov 27, 2010

Rachel Corrine replied to the discussion 'Is this crossing the line?'

"I see why you want to do this, but I am not so sure it is a good idea. Even though they are your competitors, you still should try to maintain some level of rapport with them. I can't tell you how many of my competitors have referred work to me…"

Nov 24, 2010

Paperbliss.ca replied to the discussion 'Is this crossing the line?'

"thanks everyone for the awesome feedback — hearing everyone's POV has definitely been interesting and thought-provoking!! i've decided to do a generic comparison using "company abc" and myself in a chart that shows dollar…"

Nov 22, 2010

Phillip Brunelle replied to the discussion 'Is this crossing the line?'

"Knowing your competition is the key to success... however you really need to find ALL of your competitive advantages over the other few people you often compete with, not just price. There's nothing wrong with beating other's prices, but…"

Nov 22, 2010

Molly Burling replied to the discussion 'Is this crossing the line?'

"I would say, put yourself in the other vendor's shoes. If someone did this to you at a bridal show, and you were there, how would you feel? Would the information included in the brochure make you feel attacked? Someone said it already, but if…"

Nov 21, 2010

Janice Smith replied to the discussion 'Is this crossing the line?'

"I always believe, "if in doubt...Don't". This may back-fire on you. You want a healthy business on your own merit. Let the clients come as they wish, but once you do what you are about to do, may be viewed a personal attack."

Nov 18, 2010

Deniesha replied to the discussion 'Is this crossing the line?'

"If you are trying to get away from budget brides then don't make price your selling point. I agree, you should show the benefits of your services/product. A budget bride doesn't care about how much service they are getting, they only care…"

Nov 18, 2010

Stephanie Benedetto Padovani replied to the discussion 'Is this crossing the line?'

"It seems like your idea is an apples vs oranges comparison of the features you offer. Which can work okay, but it's not directly connected to the benefit your clients receive. Brides really don't care about the features; they care about…"

Nov 17, 2010

HoustonBride replied to the discussion 'Is this crossing the line?'

"I would list all of your advantages/benefits like this: Your name Competitor 1 Competitor 2 Competitor 3 Square foot: Price per square foot: What it includes: Any other benefits you have And then, show how they compare. If they have a benefit you…"

Nov 16, 2010

Paperbliss.ca and Jordan Wood are now friends

Nov 16, 2010

Franklin D. Manchester replied to the discussion 'Is this crossing the line?'

"I think this is a good question with legitimate concerns. I personally believe a vendor or suppliers thought process should be more about what one offers over their competitors. Show the added value. Let the bride and/or groom know what makes you…"

Nov 12, 2010

Paperbliss.ca replied to the discussion 'Is this crossing the line?'

"hmm... very very valid point stephanie. i'm definitely not trying to be a discount alternative, all i'm trying to demonstrate is this: for the same price that you get product A from supplier A, you can buy my product which most will agree…"

Nov 11, 2010

Profile Information

Membership Category: Wedding Vendor

A little about yourself and what you have to offer this wedding community?: Paper Bliss began in January 2009, as a part of Designed by Yours Truly, a project involving sisters-in-law excited about the wedding industry. It all began with Laurie's wedding in July of 2008 -- Laurie was a true DIY bride. From her wedding invitations, all the way to wrapping her favours, everything was done by the bride, the groom, and the bridesmaids (and of course, parents by default). The feedback was positive, so an idea was born: creative custom stationery unlike any other out there!

Laurie is a graduate of the York Sheridan Design program, so a graphic designer by profession. A sequence of events before the wedding put her in a position to have a lot of time on her hands, so she put her time to good use. As a part of DBYT, the stationery took off well enough to warrant a separate website focusing solely on stationery & gift items. Paper being Laurie's passion from early on, it seemed only logical to focus on paper and anything to do with it. Here you'll find a selection of pre-designed stationery products -- invitations for all occasions, paper goods, notebooks, planners, etc -- as well as custom stationery & other wedding related items, which is where it all stemmed from.

Paper Bliss is based out of Waterloo, Ontario, but this doesn't mean clients from nearby areas can't use us for their custom stationery needs. PB has worked with brides as far out as British Columbia, doing most of the communication via email, phone & text messaging! No request is too big or too small, so if you like what you see and want us to somehow be involved in your event, send us an email and let us know what you're thinking!

Do you have a wedding website, blog, or registry link?: http://paperbliss.ca/blog

Wedding Vendors - Tell Us the Service That You Offer Brides: Stationery

City (Do not abbreviate.): Toronto

State: -----

Country: Canada

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At 7:36pm on June 18, 2009, Christine Dyer said…: Hello,

Welcome and thank you for being one of the first members of this exciting new community. So let’s get this party started!

It is so great to have you here because of all of the wedding expertise that you bring to our community. I encourage you to share that expertise with all of us. You can do this by starting your own BridalTweet Blog, starting a Discussion or by joining a Group. You can also ask other Members to be your Friends, and start talking to other people who are also passionate about weddings.

Each week, the top six BridalTweet members who Invite the most people will be Featured. Feel free to invite Brides, Vendors, and Twitter Followers.

Please keep checking back in over the next few weeks as we build our community. If there is anything that I can do for you, please let me know.

Christine Dyer - Founder, BridalTweet.com