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Your Wedding Blog: Getting People to See it, Read it and Follow It

Wedding Professional:


The word on the street is that wedding vendors should each have their own wedding blog in order to attract and inspire brides, to display their work, and to express their talents within the wedding industry. Having a wedding blog on your wedding website is also a great way to increase your Google rankings because search engines love sites that have new and relevant content. So, having a wedding blog sounds like a brilliant idea but a big question still remains...

If you are going to spend all of that time putting together a wedding blog, then how can you ensure that people will see it, read it and follow it? Here are some tips to help…

Get Readers to See Your Wedding Blog:
1. Get your blog out there! We’ve all heard the expression, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" And if you spend hours writing a wedding blog and no one ever sees it, was it a waste of time? Well…let’s try to avoid that situation:). So, here’s how to drive traffic to your blog. Each time you create a new blog post, announce it on your Facebook fan page as well as on sites like Twitter, BridalTweet, BrideTide, etc. When announcing it, don't just provide a link to your blog. Instead, consider including the entire blog post or at a minimum, the first paragraph of your blog post. This will entice readers to visit your blog.

2. Comment on other blogs. Another way to drive traffic to your blog is to leave thought-provoking questions or comments on other popular wedding blogs.

3. Include 'share' buttons on your blog. Include buttons within each blog post to make your content shareable on social networks like Facebook and Twitter. I have a green 'Retweet' button at the top right corner of this blog post. This makes it easy for my readers to share my content with all of their friends. When it comes to your own blog, this equates to free marketing that you won't want to miss out on. For example, if I read your blog and shared it on Twitter, then a link to your blog post would go out to BridalTweet's 15,000+ followers.

Get Readers to Read and Follow Your Wedding Blog:
1. Consistently blog about one specific theme or niche. Having a theme will create a perception that you are an expert on that particular subject. More importantly, it will signal to readers as to what they can expect from your blog on a regular basis. If it is a theme that they are interested in, then they will likely visit your blog often. To choose a theme, think about what you are passionate about and what you are good at. For example, Manuela Stefan is a wedding photographer who uses her blog to showcase her beautiful wedding photos. Tracy DiNunzio of Recycled Bride always writes about green weddings. Emmaline of Emmaline Bride loves to write about creative brides and handmade weddings.

2. Decide how often you are going to publish new blog posts. For BridalTweet, I’ve chosen to blog on a weekly basis. Since I have made that decision, I make sure that I do stick to my weekly schedule. Sticking to a consistent schedule helps you to create a following for your blog. It shows a commitment and makes it clear to readers about what they should expect from you. I also try to write three to four blog posts ahead of time, so that I don’t find myself stressing out each week about what to write.

3. Sit down and write. For tips about this, you can refer to my recent blog called 7 Things Wedding Vendors Can Email, Blog, or Tweet About where I recommend that you ONLY write about things that help or add value to your audience. This can include wedding tips, trends and research, wedding ideas and inspiration, special wedding offers, new wedding products or services, interviews with trendsetters, and/or a backstage look at your business.

4. Remember that brides don’t read. Ok, yes they do but they also LOVE photos. Unless you are talking about wedding business topics, I would recommend that you include at least one wedding photo in each of your blog posts. This will make your blog posts more interesting and attractive to brides. If you are using wedding images or content from a third party, be sure to give credit to those sources.

5. Proofread. Proofread. Proofread. Did I mention that you should proofread? This sounds obvious but I read so many blogs with spelling errors and grammatical mistakes. We all make mistakes sometimes but try to remember that consistent mistakes can be distracting and have the potential to impact your credibility. I highly recommend that you have another person proofread your blog post before you publish it. In fact, my husband proofreads ALL of my posts before I publish them! (To my husband Bill: Thanks for being my unofficial, official editor-in-chief! :)

Do you have any tips to share about how to create a successful and popular wedding blog that readers will visit again and again? If so, please comment below.


About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week,
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Views: 3097

Comment by Nicole White Designs Inc. on February 11, 2011 at 6:23pm

Christine,

Thanks so much for the amazing tips. Invaluable. It has felt like blogging to a black hole! Glad to know there is hope for us all at the end of the tunnel! Lots to do this weekend to get my business/blog seen and heard. Maybe we should send you an update in a month or two? could be a good follow-up piece.

Comment by Kellie McCann on March 8, 2011 at 1:02pm

Great tips! I just wish my friends and family would take the time to look at my blog...everyone is just too busy in their own little world.

http://www.kelliemccannphotography.com is my blog...would love some love :)

Comment by Maria Bywater on April 13, 2011 at 2:24pm

This is really useful. I love to have guest bloggers on my blog, Backyard Huppah, which is aimed at couples planning small Jewish weddings (the content doesn't have to be Jewish to be relevant). If you want more exposure for a unique and informative blog entry you've posted, especially if you have pics, feel free to get in touch to see if it fits for sharing on Backyard Huppah.

Comment by Vasiliki Triantafillou on April 19, 2011 at 3:12pm
Very important advice. Thank you Cristine.
Comment by SpicyIncStudio on May 23, 2011 at 6:03pm

Awesome... Love

Thanks

Comment by Jonette Jordan on May 24, 2011 at 11:59am
Wonderful advice!  Creating descriptive titles and descriptions for each image on my blog has helped drive traffic, as well.
Comment by Reel Life Photos on May 24, 2011 at 1:39pm

Good point Jonette.  It takes time and effort but if its to be of use to anyone it needs to be found.  I don't thing Google can "see" pictures so they rely on the descriptions, titles and alt text to decide its relevance.  I even sat up all last night just putting the getting ready stage of last week's wedding on our Blog! cute bridemaids getting ready at Waterton Park Hotel near Wakefield

Another thing that's useful, if you have several tabs open at once is to get the little icon - called a favicon - like Bridal Tweet has so your readers can identify it quickly if interrupted or multi-tasking!

Comment by Jonette Jordan on May 24, 2011 at 1:42pm
It is somewhat time consuming, especially if you already have an established blog, but well worth it in the end.  I immediately saw a large increase in traffic after I properly titled and described each and every photo on my blog.
Comment by Reel Life Photos on May 24, 2011 at 2:05pm
Absolutely! I have even had enquiries from New Zealand and the US when someone searching for a particular image or sets of images has found them on our blog through a Google search. (We are UK based but travel anywhere for happy couple's weddings). One Blog I posted on Twitter was about a masked - masquerade - wedding in the Roman town of Bath , and the very next day a lady called about using my images...
Comment by Ebony Sparkes on May 24, 2011 at 2:08pm
Are you all talking about actually using the "caption" function in Blogger for pictures or a similar function in WordPress or just putting a name of the picture underneath... Sorry I need it explained to me like a 5th grader!  LOL

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