7 Emails That Brides Will Read

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Wedding Professionals:

Email truly is an amazing vehicle to help build and deepen relationships with existing and potential wedding clients.  It is a way to build trust and stay connected.  This way - when brides are ready to make their purchasing decisions, they will think of you.  Watch this video as Kathy Thomas, co-owner of Essencia Day Spa in Belmont, Massachusetts explains how email marketing has transformed the way her small business drives customer visits.

Email sounds great BUT there are some questions that you must ask yourself...

What does one include in an email or eNewsletter in order to effectively connect with brides?  First and foremost, I believe that you should only send an email brides if you believe that email will help or provide value to them.  Otherwise, you’ll run the risk of having brides opt out of your future emails.  I also believe that content, which falls within one of these seven categories, will likely provide value to brides:

1. Wedding Tips – We all know that wedding planning can be stressful and overwhelming. Based on your expertise, what content can you create or gather that can help make a bride’s life easier?
2. The Latest Trends – Including facts and statistics within your email will add credibility to your message. If you choose this route, be sure to give credit to all of your research sources.
3. Wedding Photos – Why not inspire brides by providing photos of real weddings that you have worked on? Or perhaps recap a wedding fashion show that you just went to. Including images will grab their attention, give them ideas for their wedding and it will give them a glimpse of your own personal style of work.
4. Special Wedding Offers – Are you running a special promotion that brides can benefit from? This is a great way to deliver value to your audience.
5. New Products or Services – Have you launched a new product or service that brides will benefit from? Email is a great way to publicize this type of information to your customers.
6. Interviews – Capture a bride’s attention by recapping an interview or encounter that you may have had with a wedding trendsetter. Be sure to include insights that the trendsetter shared, which might enhance a bride’s big day.
7. Upcoming Events - Keep your brides in-the-know about local bridal shows, celebrity events or TV weddings.  Be their go-to person for what's hot and what's not.
   

Next you should ask yourself - which email service is affordable, professional-looking and easy to use?  After trying a few different email services, I have personally chosen to use Constant Contact to email brides and vendors. In my opinion, Constant Constant has the most professional looking email templates.

5 Reasons That I Believe Constant Contact Will Help Your Business:
1. It's Easy & Effective - You can communicate regularly with brides via email
2. It's Professional-Looking - Create and send beautiful, high-impact emails
3. It's Measurable - Easily review and learn from your email results
4. It's Affordable - Plans start as low as $15 a month
5. Try it Risk Free - They're offering BridalTweet vendors a FREE 60 DAY TRIAL!

What kinds of email content have you had success with? Please comment below. 

Here's to your success!

Social Media Expert and Founder of BridalTweet

If you liked this blog post, you might also like my other blog posts about email marketing:

6 easy tips on how to get brides to open your emails

4 secrets of getting brides to click on your emails

2 free ways to collect more email addresses from brides