Press Release

Word Document:Red Carpet Wedding BridalTweet Contest PRESS RELEASE 9.15.09.doc

BRIDALTWEET.COM ANNOUNCES ITS FIRST CONTEST “RED CARPET WEDDING"
One lucky bride to win a chance to wear diamond earrings for her special day



NEW YORK – September 15, 2009 – BridalTweet.com today announced a contest awarding one lucky bride a complimentary rental of dazzling diamond earrings to wear on her wedding day. Each bride who joins BridalTweet.com before October 30 will be entered to win, compliments of Adorn Brides.1 “The Red Carpet Wedding contest is our way of thanking brides for joining our wedding community,” said Christine Dyer, creator and founder of BridalTweet.com. “We’re seeing that brides will rent anything from visual props to floral arrangements, table linens, head-pieces and sometimes even dresses; why not rent diamonds for the special day.”

Each bride that joins BridalTweet.com will also gain access to the wedding community’s ongoing benefits such as free wedding advice, exclusive offers, giveaways, information about local events, a local vendor directory, and more. All BridalTweet.com members, including brides, wedding vendors, and wedding bloggers, can also share tips and information via chats, blogs, discussions, groups, photos, and videos.

Early results indicate BridalTweet.com’s growing leadership position within the wedding industry. Since its inception in April of 2009, the wedding community at BridalTweet.com has exceeded 3,500 members, with 64 percent of the community’s visitors returning to the website in a given month – a strong signal of BridalTweet.com’s active and engaged audience.2

“We are excited to work with BridalTweet.com to bring the red carpet glamour of diamonds on loan to one lucky bride’s big event,” shared Laura Carrintgon, co-founder and chief stylist for Adorn Brides. “Every bride, regardless of her budget deserves to have access to the very best in bridal accessories. Now, brides can rent thousands of dollars of diamond jewelry for a fraction of what it would cost to purchase them thanks to Adorn Brides.”

About BridalTweet.com: Headquartered in New York, NY, BridalTweet (www.BridalTweet.com) is a free online wedding community where brides, wedding vendors, and wedding bloggers can create meaningful relationships. At BridalTweet.com, brides can find free wedding advice, exclusive offers, giveaways, local events, and more. This is one of the first wedding communities that enables wedding vendors to have a voice - allowing for deeper marketing conversations. Since April 2009, 3,500 members have joined BridalTweet.com and membership increases daily.

About Adorn Brides: Headquartered in New York, NY, Adorn Brides (www.adorn.com) is the leading online diamond jewelry rental company designed specifically to meet the needs of today’s bride. Cited as the #1 resource for bridal jewelry accessories online, Adorn Brides’ unique service is fast becoming the latest trend among fashion conscious brides.

1. Rental cost not to exceed $150 in value. The retail value of the earrings can be up to $4,100. Subject to general rental terms and conditions of Adorn Brides. See official Red Carpet Wedding rules for complete details: www.bridaltweet.com/notes/Red_Carpet_Wedding_Rules
2. Google Analytics, August 2 – September 1, 2009

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