We send post-wedding surveys to every client after the wedding. It helps us identify areas for improvement, what we're doing well, how we compare to our competition and even new features and services our clients want that we don't…
Michelle, thank you so much for this reminder!
In our 11 years in the wedding business, almost every single issue we've had with a client could have been prevented by better communication. Listening is the first part of that so…
My general advice and experience has been that the more I share with brides who contact us, the more resources and help I give them, the more they fall in love with us. Sharing information freely makes the booking easy.
However, since…
Alice, this is so awesome! Thanks so much for sharing these images. You totally rocked it. I love couples who have the courage and sense of fun to dare something different, and the photographers who help them make it…
I love to use the power of the internet to do this.
After the wedding, I send an email thanking the couple and asking them to 1) take a survey to help us improve and 2) post a review on Wedding Wire and other review sites.
The…
I've got a bone to pick with "resolutions" (no time to get into that now) but here are my intentions for managing our business this year.
Migrate email service, contact management and payments over to the Office Autopilot…
Thanks, Philip! I think your answers would be very helpful for a couple interviewing a photographer.
My take on these questions is that they aren't all meant to get a specific response (like "How do you keep from getting…
So true! Connecting with a bride's emotional need is critical to getting the buying response, but we've also got to give her rational reasons so that she can justify her her purchase. :)
It sounds a little mercenary like that, but the…
Hey, Valerie.
You're right on about the importance of getting backlinks and having new content on your site. However, just a couple suggestions...
Changing your home page occasionally isn't go to do much to get the search engines to…
I've been meaning to write another document about questions to ask a photographer specifically. These 8 questions are more general for any wedding professional.
I did a survey of photographers to find out the questions most couples don't…
Some of my favorite tools:
- Hootsuite for scheduled tweets
- Google Reader, a must for keeping tabs on the latest blog posts and news
- Google Alerts to get emails and feeds of wedding-related topics, my business name and target keywords
-…
Great guidelines. Whatever we're doing, as long as we focus on helping other people and creating real relationships, it will guide us true. Promoting our services relentlessly with social media is not only boring, it's ineffective.
Thanks…
A little about yourself and what you have to offer this wedding community?
I'm a professional wedding entertainer, writer and blogger who is passionate about helping brides create personal weddings. I also LOVE marketing, the psychology of learning, raw chocolate and running with my ghetto dogs.
What can I add to this wedding community? Well, I love to help couples plan amazing, personal Hudson Valley weddings. I am happy to share the knowledge and resources that have helped make our businesses successful, especially sharing strategies and wedding business tips with other wedding professionals.
Got a question? Ask me! I'm happy to help if I can.
Do you have a wedding website, blog, or registry link?
lili lutu said… 
