Although 2010 is off to a very cold start, I believe the wedding industry is going to be warming up. Many bridal couples postponed
weddings last year because of fears about the economy. But this year,
couples are optimistic and anxious to move ahead. That said, I do
believe smaller budgets and DIY elements will continue to dominate.
With that in mind, my advice to wedding industry professionals is to be informed, plan ahead and stay in front of the bride in every way possible. In order to do that you have to do a little research.
Many small business owners don't use a marketing plan, probably because they don't know how. But a basic plan can be simple and a very
valuable tool. The gist of a marketing plan is to define your target
customer and decide how and when you will market to them. One of the
most important aspects to a marketing plan is knowing what works for
you and what doesn't. You have to know how customers found you - so
ask and keep track. Part of the tracking process should also include
an evaluation of some kind from the client. Ask for their comments and
Essential elements to a successful low-cost marketing plan in 2010:
Your business' outlook for 2010 can be sunny if you are willing to make an adequate investment of time. Brides are looking to hire -- will you be the one?