Wedding Business (1st Quarter is the heaviest booking period for weddings!)
From Beverly Clark Hospitality [Lynne LaFond DeLuca]
* Attend and follow through on Bridal Show leads
* Research and create a strategy to target one new cultural/ethnic niche wedding market. This will open up a brand new revenue stream in weddings for you
* Make contact with area wedding planners (new and current relationships) - send wedding packages
* Create a wedding upsell list
* Make sure all internet sites are updated (your own website as well as the sites you advertise on).
* Be visible! The wedding market is one of the strongest market segments – make sure your advertising exposure is at the optimum level!
The Old and The New:
* Contact clients that you have worked with in the past to get a sense of their needs for 2010
* Contact new clients every week to increase your database of prospects. Where is the best place to find new leads? From your existing business! Referral business is the best business. . . ask for it! Google Maps is also a great source for prospecting lists and, it’s free!
Lastly, try and add one new "niche" market to your marketing plan for 2010. Where’s the opportunity in your geographic area? Maybe it is destination weddings, golf tournaments, retirement parties or reunions. . . the possibilities are endless! 2010, here we come!
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