I am the Director of Certification for WIPA (Wedding Industry Professionals Assoc.) and as a non-profit association, we seek to promote education for both professionals in the wedding industry & the public.  The following is a white paper which is being disseminated through the media and through venues to help planners and brides understand the role of the Wedding Director on the wedding day and in the weeks/months prior to that day.   Hope this helps!   (I have attached a pdf of this doc.  Should you wish to use it yourself ... please do so! )




 Every couple deserves a wedding planner and many recognize the exceptional value of having one.  However, because of current terminology some couples anticipate they can hire a planner just for the day of the wedding.  The facts are: the “Day of Planner” does not exist.  The term was picked up by the public and has made its way into the everyday vernacular.   


In light of this, the Wedding Industry Professionals Association (WIPA) recommends the terminology “Wedding Director” to replace “day-of planner”. 


 No couple wants someone to walk in and pretend to run the show with no prior knowledge of their wedding or preparation!  The only way a planner can successfully execute a client’s wedding is to fully understand their vision and what they have contracted with their team of vendors.


The pre-wedding meetings, vendor confirmations, review of vendor contracts, timelines, planning, referrals, production schedules, venue logistics and walk through typically require a minimum of 25 + hours for any experienced planner.  The day of the wedding will be an additional 10-15 hours. The planner will be on site early, directing set up and implementing the client’s vision.  This allows the couple to be relaxed and to enjoy their day.


Every couple wants the day to run flawlessly.  A professional Wedding Director is a planner with the education, training, experience and knowledge to make the day run smoothly and effortlessly. The Wedding Director will coordinate the vendors and the venue, orchestrate an effective timeline and oversee the often complicated logistics. 


By hiring a Wedding Director the client will receive the service and expertise they deserve to make the wedding day run perfectly.




Presented by the WIPA Certification Committee


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thank you for taking the time to put this together
Our pleasure! Please send it along to whomever needs to know.
Thanks for clearing up this misconception. So a couple either hires a Wedding Planner, a Wedding Coordinator or a Wedding Director. Very similar but vastly different positions.
Margaret: your Wedding Director may offer several different levels of service... anything from Full Service Planning to a more simplified version.... that is up to each individual planner.
Love this idea!


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