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E-Mail Leads

Hello Everyone!

I purchased over 1000 email leads for my luxury e-commerce website, send out a promotion (professionally done) and did not receive ONE purchase. I am questioning if these emails were even brides at this point since I receive so much business from The Knot and other avenues. My business has monthly sales increases on the average of about 20% now as I only went live in February and am now being picked up by the Search Engines and am becoming more well known. That is why I am SHOCKED that not ONE sale came from these leads. It's almost impossible.

Any thoughts?

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Permalink Reply by Bride to Bridesmaids on July 21, 2010 at 5:50pm

First of all, that really stinks! I am sure that list was not cheap. Only one thought for you; direct media is of the past. I am not surprised. Consumer purchasing has shifted from push (bulk e-mails) to pull advertising. The best form of pull advertising is social media. I wouldn't waste any more money on e-mail lists. Consumers want to pick, not be told what to buy. Facebook and Blogs are amazing avenues to advertise and succeed in the new way consumers purchase. I hope that helps.

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