I have done a couple of Bridal shows and of course you get a list. My question would be. I am not too fawned of Cold Calling. What is your honest opinion on doing this cold calling the Brides & Grooms to follow up from the show? Would this be another good way of trying to get appointments?
Angelica, It will never hurt to call the Brides..but....keep an open mind..not everyone is going to receiprocate and return your call or agree to book an appointment from this list, and don't take it personal. These lists are all" hit and miss" and a if you get 1 or 2 sales or even appointments from these list...that's good!
I am finding Bridal Expos do provide fabulous exposure, but often your competition see what you have..I don't like that. The costs of these expos, the bridal lists often do nothing. I have been involved in 3 got 3 lists of brides from our area locally, only to get in a lot of looky loos who wanted to try on dresses and take pictures in them. I found that discouraging. Don't let my experience influence you, but this is my experience(s) I am sharing. Good luck!!! Cathy
Thank you everyone for your thoughs and opinions as this is so helpful. I do get disappointed at times but with everyelse it is part of the business so i try not to let it disencourage me. Those looky looks may thing they can do it themself's but often find they were better of paying for it. Lets all keep talking and help each other out.
To Diane: Do you mind sharing what service you use to create and send the greeting cards? Thanks!