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AFTER SIX LAUNCHES NEW RETAIL TUXEDO

We at the Dessy Group are very excited to announce that as of today, a new retail tuxedo from the iconic After Six brand will be available for sale online at www.aftersix.com and at select formal wear retailers. The new tux has been jointly developed by  Dessy Group and the Tailored Clothing division ofSmart Apparel U.S.

The Paragon tuxedo is a modern classic, ideal for any formal occasion. Fabricated in extra fine merino wool, it features two-button styling, notch lapels, and unique piping with a signature bowtie motif.

Retailing for $395, the Paragon is handsomely complemented by After Six’s formal accessories including ties, pocket squares, vests and more. Accessories come in the bow tie pattern in tones of aubergine, platinum or sapphire, as well as a range of solid colors matching bridesmaid dresses by the Dessy Group.

The historic After Six brand was acquired by the Dessy Group in March 2011. The Dessy Group had been producing bridesmaid dresses as a licensee of After Six since 1997, and now, as owner of the brand, we intend to remain true to the After Six tradition of quality tuxedos at reasonable prices.

Alan Dessy, CEO of the Dessy Group, says, “The Paragon tux is essentially our idea of what a traditional all-American tuxedo should be. It’s a bit preppy and conservative. The fabric has a nice hand but is also durable. The tuxedo is timeless, and will still be in style years from now. At this price, the tuxedo will pay for itself in just a few wearings compared to the cost of rental.”

Along with the Paragon tuxedo, the After Six brand now encompasses the After Six bridesmaid collection, bridal gowns, and men’s accessories. The entire wedding party will be able to dress in After Six apparel. Visit Dessy.com to find all of these After Six items for your Big Day.


AfterSix.com offers some fun glimpses into the brand’s history. After Six began in 1903 as a suit and overcoat business founded by Samuel  Rudofker, a Ukrainian immigrant who cut coats in his  Philadelphia row house. The Rudofker family pioneered the tuxedo rental industry, making the tuxedo available to discerning men everywhere. Over the years, After Six tuxedos have adorned both celebrities and royalty, evoking the message of refined style for any gentleman.

Upon visiting AfterSix.com users can explore archival images and historic ads from After Six, as well as information about current tuxedo trends and how-to guides.  The site is a one-stop guide to formal wear.

ORIGINAL POST: www.bridesmaid.com

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