Low Priced Disc Jockey’s Are Ripping You Off

Low priced Disc Jockey’s are not only ripping you off but they’re also

ripping off themselves. A friend that is also a wedding DJ called me to

tell me that he lost business to another DJ that charges less then half his price.

And that is DJ’s told this couple that he basically does the same thing my

DJ friend does. Really? How can they do that?

I found out that this DJ business is a full-time husband & wife team that

spends a great deal of money on advertising. So how can they make a livable

wage charging clients much less an the average rate? It’s simple, one reason,

they also do videography, second, since they advertise so much and charge a

minimal fee, they book more weddings per week.

The cheaper DJ is the better value, or is it? Sounds good, so what’s the problem?

Paying less is always better, only if your getting the same value for you’re your

money. Do you really love a low price? or do you love getting great value for

the price?

The problem is, this DJ is not pricing his service enough, and therefore he has to book

more weddings to stay in business and on top of that has to also run a second business

in videography to stay afloat. This means this DJ cannot give his clients the full time

attention and quality service they deserve for their wedding. This is a disservice to their clients

and to themselves.

These DJ’s are no better than part-time or hobbyist DJ’s because they simply cannot or

do not have the time to…

A. meet with their clients at their convenience.

B. properly plan their clients wedding and custom craft each wedding to fit their clients

style. This means they more then likely will perform the same worn-out routine for

every wedding. I call this cookie-cutter weddings, they play the same songs, do the

performance etc.. for every wedding.

C. receive the proper education & training they need to be professional because of the

lack of time & money. Every profession needs proper education & training, most

mobile DJ’s don’t think they need it. This is more than connecting wires & pressing play.

D. upgrade or even maintain old audio equipment because of the lack of money. This

means that there is the possibility of bring shoddy equipment or equipment failure at

the next event.

Over the years I’ve seen these DJ’s price themselves right out of the business, because

they are afraid to raise their rates. They don’t understand that in the long run, it’s the

quality of service that will ultimately keep you in business for a long time, even through

a recession. What clients really want is value and quality for their money.

“The bitterness of poor quality remains long after the sweetness of low price is forgotten”
Benjamin Franklin

Mark Sanchez

www.ProfessionalMobileEnt.com