Before I founded BridalTweet.com, I spent twelve years climbing the corporate ladder in various marketing roles. Early on in my career, I received one of the best pieces of advice that I now use almost every day. Here it is...
Before selling a service or even an idea to a potential customer, ask yourself - what three questions am I AFRAID my customer will ask? Then, come up with comprehensive answers to those three questions. That simple preparation will not only give you confidence for your meeting, but it will also help you to close the deal. Addressing concerns before they even surface is something that many of your competitors might be AFRAID to do.
Your customers will also appreciate the fact that you really understood their needs. So, know the top three reasons why a bride won’t either 1) respond to your advertisement or 2) say ‘yes’ to you in person. Then, artfully address those reasons before they become major stumbling blocks. This simple fix can make the world of a difference in your sales. If you don't know what those three reasons are, then send out an online survey to your customers or potential customers to learn more about them. You'll be thankful that you did.
What are some of the questions that brides most frequently ask about you and your services?
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About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over twelve years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.
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