Hello Vendors, SEO! Search Engine Optimization.
Everyone knows google, yahoo, bing. The Knot, WedAlert, Wedding Wire and of course Bridal Tweet.
If you have a successful wedding related business you know the huge cost in advertising.
Some popular ways to advertise are...
A. Website listings that are currently so over saturated you get lost in the crowd.
B. Google AdWords $$$
C. Facebook Ads $$$
D. Companies that charge you 'PER KEYWORD PHRASE' to get in the sponsored links $$$
ANY and ALL of the advertising listed above requires one thing!
Search engines to find your site. Why get clumped together on The Knot for $400 a month so future brides can be introduced to your competition?
If a bride google searches 'wedding photography at Manhattan College Bronx, N.Y.' my site comes up on top of the page...
I do all different terms and blog about them. I get to the top of google and I get some bookings out of it. Not a ton but I get calls saying the saw my blog post about the Lyndhurst Castle and they love the picture I took there. Some pictures and Ideas I only post on my blogs so I can track the calls.
Now lets talk about trends, VIDEO is now a big part of SEO. The web crawlers see the video feed and include that in results.
So a blog or html web site that includes video will be seen as more relevant than one without video.
A video that shows off your business will not only improve your rankings on search engines but will be a better sales tool.
If you sell chocolate favors make a video of what you sell and how it is made, presented and boxed as a favor at a wedding. Videotape a sales presentation and use a friend as a stand in client. Be creative and have fun with out.
I notice I book more weddings when I let the client see my personality. I joke around and have fun with them and become fast friends. If a couple is going to give me $7000 for a wedding photography package they should enjoy doing it.
Just a few ideas that may help you out if you are thinking of how to reach more clients.
Chris
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