I recently read Ivana Taylor’s article titled Why Influencers Matter to Small Business. Taylor reminds us that influential people matter to small businesses because they simplify and reduce the cost of communicating your marketing message to large groups of potential customers online. “We’ve been conditioned to think of celebrities as influencers because a single mention from them can set product sales soaring.” But the new truth is that social media has made it possible for wedding professionals like yourselves to easily reach brides. Here’s how to take advantage of this…
STEP 1: Move over Kim Kardashian and Oprah! You don’t need them to mention your brand. Instead, you can connect online with people who are influential in the wedding industry. If those 'wedding influencers' write about your business, it could have a huge impact. To identify wedding influencers, I personally like to use WeFollow and BrideTide’s Top 100 Blog List. Here are some helpful tips for building relationships with wedding influencers:
STEP 2: Become a wedding influencer. By mastering two basic fundamentals, any of us can be as influential as Oprah in our own little neck of the woods (aka the wedding world). These two simple rules will enable you to influence your customers (brides), business partners, suppliers, employees and even your family. Give it a try and see what happens. So, how did Oprah do it? In my opinion, here are the two fundamental things that I believe great influencers do really well:
By connecting with wedding influencers and/or by becoming influential, you will see the cost and difficulty of marketing your business decrease significantly. What tips can you share about connecting with influencers or becoming influential? Please comment below.
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About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.
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