Adair Custom Design presents a seven part video series that describes in detail, future trends in color for 2010/2011. Endurance is trend category 6 of 7. It describes the political, economic, historical, environmental, and social climate that will influence the products and designs of tomorrow. Endurance is all about the innovators of today that will lead tomorrow. Endurance portrays a visual representation of why the Handmade and DIY industry is more than just a fad, but an essential part of societal development for 2010/2011 and beyond.
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