I know you'll probably say-countless! I'm curious to know how many client facing i.e. meeting hours and then how many production/design hours it takes to make the perfect day happen.

Here's why I ask. I have a theory I'm testing. I think that most planners actually give away more hours than they bill for (no surprise there). Fifteen minutes there, an hour conversation here adds up. But knowledge is power!

Just knowing the average hours and how you compare could really motivate you to either charge more or be more time-conscious. I know it did when I was mediating business disputes. If time is money, it's good to know where your money went, don't you think?

Also, I'm curious about what is your largest time suck? Here's hoping we all learn something useful!

Dina

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Two great minds, but a single thought. Turns out Mickey asked a similar question on a different forum. As far as I can make out, planners spend between 100-250 hrs per wedding. That's just over six 40 hr weeks. Now, think about what you're charging? Is it enough? Without degrading your service, where can you find that hidden cash you're leaving on the table.

I ask because it's human nature to want to be recognized and acknowledged for our talents. There are lots of ways people get 'paid', including the psychic pay you get from watching your bride float down the aisle, but the real measure for most people is salary. Will you feel happy about and satisfied in your work if you're not getting the salary you feel you deserve? Are you making ends meet? Definitely something to think about. Because if you're out of business, you can't help anyone.
I know I give more hours than I am paid for. Since I am in my 3rd year now and my name have gotten around, expenses have grown along with a paid assistant. I do not keep track of hours spent with a bride, wheither by phone, e-mail, or face to face. That I like, it gives me the chance to learn some of her body language which is important when choosing vendors, decorations, etc. I want my brides to be excited about the choices they make; however, sometimes, after cleaning up some of the messes some of them make, my profit levels go way down. A wedding I recentl did, I ended up in the end having made less than 10 cents an hour and I spent well over 300 hours on it, alot of time spent on smoothing over very ruffled feathers of vendors who had had enough of the bride and her wedding party.
Oh my, what a frustrating situation. You're so generous to share this. I bet a lot of folks could say the same. The upside- I always try to find one- is that you must be super-aware of time management now, huh? :)

You know, although you didn't ask, I have to wonder if you're open to looking at your systems to see where you could save time, charge or stop doing something. You work way too hard not to be rewarded, don't you think?
The upside was that the wedding I mentioned really helped put me on the map around here. It also showed me some areas where my contracted needed to be changed. All the long hours and little to no pay are now paying off. I no longer needed to meet all vendors face - to -face, just pick up the phone and get things done I want done. I am now more able to pick and choose which weddings will be a wasted of my time and I can now turn those down. Thanks to the team I am putting together, I am now able to implement some of the things for next year which will help my business grow even more.
Hey, that is absolutely fab. The best lessons come from the worst situations, don't you think? Hope you'll keep us all posted on your plans for 2010!
I am also in my 3rd year presence as a wedding planner. I have spent incredible hours (I did not count them but has to overcome 300h) at meetings, e-mails, phone calls etc. I believe absolutely that the fault is mine. In my attempt to be more professional I hurt myself. I think ultimately that the concessions we make affect ourselves without being recognized by the future brides.
I agree that often we don't say how far we've extended ourselves to help. Then, sadly, get disappointed when clients aren't as loyal or reasonable as we'd expect. That's why I'm very transparent about when I'm doing more and why. I want my clients to know that I will, and have, gone the whole nine yards for them and that in return I expect their cooperation and understanding
Thanks a lot I appreciate your feedback.

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