Sell to More Brides by Delivering What They Really Want

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Wedding Professionals:

How much do you know about the customers that you are trying to attract (or “your ideal bride”)?  Do you truly understand what is going through their mind when they are choosing and/or working with you?  If you want to generate more sales or book more weddings, then it is critical that you learn as much as you can about your ideal bride.  Find out what interests her and what she really wants.  Then, use that intelligence to run your wedding business smarter and more successfully.  The best way to collect this type of intelligence is by using online surveys or polls.    

Here are 4 more reasons why it is imperative that you collect this type of intelligence:

1. You can run a more strategic business.  As the head of a small business, you probably don't like unnecessary risk. Asking brides for feedback about their needs, wants, and attitudes can save you time and money and help you feel more confident about the services you offer or the direction you want to take. Using online surveys to gather feedback lets you learn—and quickly react to—what they really want.
2. You'll create a stronger relationship with your ideal bride.  When brides know that their opinions matters to you, it's powerful. It's a realization that gets them engaged with you on a deeper emotional level, making them more interested and eager to hear from you. Create a loyal following, which will lead to more referrals.
3. You'll complement your face-to-face interactions.  Even if you have some brides who tell you how you're doing, there are probably other brides that you don't see as often.  An online survey allows you to reach these people too. Get customers to tell you what they really think, instead of what they think you want to hear. With feedback from surveys, you can learn from both audiences—and get a clearer snapshot of your customers' true feelings.
4. You'll spot potential issues earlier.  If you only use surveys once a year, you may be missing out on opportunities to deliver superior service, fix misunderstandings, or gain repeat/referral business.

I highly recommend that you listen to your customers with online surveys and polls.  If you are interested in testing out this strategic approach for your wedding business, then here is a Constant Contact FREE 60-day Trial for BridalTweet readers.  There’s no risk and no obligation.  And here are some of the other benefits of using Constant Contact's surveys and polls:

• Very Affordable, priced for small business. Start for FREE!
• Easy-to-use tools and sample survey questions.
• Professional — over 40 customizable survey themes make your surveys look professional.
• Secure survey data — your customer data is secure, 24/7.
• Facebook, Twitter links — it's easy to promote your online surveys.
• Track and see results with detailed, easy-to-read reports.

Do you have any tips to share with our wedding community about collecting intelligence about your customers?  If so, please comment below.

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Enjoy!

About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.