Social media is only a few years old. So, it’s no wonder why we’re still learning about it and still making mistakes. Janet Meiners reminds us of the biggest mistakes that we should absolutely avoid as small business owners in her article titled: The 6 Biggest Social Media Mistakes Brands Make. Here are Meiners’ points that I believe apply to our wedding industry:
- Impersonal initial contact. The initial contact with a potential customer should be personable. To get a feel for what they are interested in and care about, read their blog, wedding website, Facebook Page and/or Twitter stream.
- Not being willing to devote the resources to make social media work. Wedding businesses want to get involved in social media, but they don’t always put in the time and resources needed to make it work. Yes, social media takes time and commitment. However, the rewards are well worth it.
- Ignoring your audience. Another mistake is to get involved in social media without actually getting involved. It’s like getting a phone but ignoring every call that comes in. It helps to think of each interaction as if the person is coming to your business and talking to you directly. Online, people aren’t physically going to your business, but they should be treated as if they are. It’s even more important because the interactions you have with them are often public. Their friends and others can see how you respond.
- Not seeing negative feedback as an opportunity. Sarah Ward picked up dinner from a local restaurant and ate it at home. “I was totally disappointed with the meal and gave them some honest feedback on Facebook and Twitter. Instead of remedying it, basically they responded that everyone else liked it and that they can't please everyone.” She opened the dialogue to give them a chance to redeem themselves but was it didn’t work. They lost a customer. I find when most people complain it’s from an honest desire to see improvement. The people who don’t care just won’t go back—and they usually tell their friends. It’s better to address problems up front before it’s on Facebook, Twitter or Yelp.
- Expecting big numbers and results fast. It’s not often that a brand explodes in social media out of nowhere with little other work or marketing. However, consider that you’re investing in building relationships. That takes time and a commitment. Large numbers don’t mean success but active relationships that align with your marketing strategy does.
What social media lessons or mistakes have you learned from? Please share your thoughts with our wedding community.
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About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.