SEO audit 101 – Things to look for while performing the website audit

SEO is the single-most vital tool that boosts your traffic and sales numbers for your business. However, there is no guarantee that all your SEO strategies will work. If you notice that your website is not getting enough traffic, it might be time for a website audit. A professional SEO company will offer you the audit service. But it is vital to be aware of the factors to take care of SEO audit. Additionally, if you can get the hang of it, you can do it yourself and save a lot of money.

About SEO audit

Any audit examines events, concepts, financial dealings, and even strategies that enable you to figure out your current position and the decision changes you need to take for more innovative solutions. For example, an SEO audit is a growth hack technique that allows you to attract and retain maximum customers.

With an SEO audit, you can examine the overall site performance and custom-tune your goals based on the results you obtain. Thus, an SEO audit allows you to increase profits by making the most of your content. Additionally, you can fix all your SEO issues through the audit. It might not have the look or feel of advanced SEO strategies, but it will take care of aspects of on-page and site-wide SEO factors that you might have overlooked.

Here is a checklist of all the things you need to take care of during the SEO audit.

1. Make sure that all the pages within the domain have SEO meta-titles and descriptions.
2. Optimize each page of the website for SEO keywords – avoid keyword spamming and stuffing.
3. Optimize your URL structure for search engines.

Pro-tip: Ensure that URLs are short, concise, and easy for both users and search engine bots. When it comes to URLs, remember that you should avoid numerals and symbols. Instead, please keep it simple.

4. Make sure to format each page and blog post according to the industry standards. When it comes to formatting your content, here are few things you need to factor in.

• Format your headings and subheadings according to h1 and h2 formatting
• Make sure that every paragraph has even space with an equal number of sentences
• Italicize or use bold font for essential points
• Optimize your content for call-to-action buttons to divert traffic better

Keep in mind that you need to make your content easy for users to read. Formatting content according to industry standards makes content easy to skim.

5. Use keywords as ALT tags for all images.
6. Use the linking feature for all your content.

Pro-tip: when it comes to links, use both internal and external links to make the most of this feature.

These are some of the vital factors that you need to be aware of while going for an SEO audit. Of course, it is easier to perform a site-wide audit if you hire a professional team. However, with information and research, you can take the leap and try managing the straightforward aspects of SEO audit. All the best!