Top 5 Diamond Myths That Affect the Rock You Buy

The diamond industry is still going through some major makeovers when it comes to being ethical. Many industry leaders are finally being more accountable for their diamond selling practices. In many cases, this means educating consumers about myths that once drove the market. Having the right information will ensure that your gem is well worth the investment. Overpaying for your diamonds is never an acceptable option.

For as long as diamonds have existed in the fashion world, there has been hype behind them. Jewelry retailers and wholesalers have used these myths to overprice lower quality diamonds for too many years to count. Here are the top five of those common diamond myths that have ruled the industry for so many years.

Diamond Myth #1: Colorless diamonds are the best and the most gorgeous.

Facts: The truth is that colorless diamonds (D/E/F) are very expensive simply because they're so rare. Yet, this rarity isn't necessarily what makes the diamonds so beautiful. Therefore, it may not be necessary to pay thousands of dollars extra for colorless diamonds. Two gorgeous alternatives, I and J, provide just as much beauty for half the price of D, E and F colored diamonds.

Diamond Myth #2: Higher Clarity Grade Means More Sparkle

Facts: The clarity grade of your diamond does help to create beautiful illusions. However, it has no effect on a diamond's performance, including how it sparkles. The following are expensive options that provide no premium visual characteristics:

• Very slightly included {1}
• Very very slightly included {1,2}
• Internally flawless
• Flawless

Diamond Myth #3: Good Cut Saves You Money

Facts: Your diamond's cut is the most important factor when it comes to quality. Today, one of the biggest industry scams involves tricking consumers into believing inferior cuts are just as good as very good cut. These under-performers will never reflect enough light to sparkle brilliantly.

Diamond Myth #4: Carat Weight and Diamond Size are One in the Same

Facts: The size of your diamond is not your diamond's carat weight. Once again, it all comes down to your diamond's cut. When diamond cutters create inferior stones, they're able to maintain the stone's higher carat weight. Because many consumers don't understand the value of the cut, versus the carat weight, they're often willing to pay more for these inferior gems simply because the carat weight is so high.

Diamond Myth #5: A Diamond Certificate Isn't That Big of a Deal

Facts: Diamond certificates authenticate your precious gemstone. Before being issued, your vendor will provide you with a valid grading report with your diamond. Here are some of the benefits of this report:

• Confirms your diamond's quality
• Helps jewelry repair specialists verify quality before starting repairs
• Increases the overall worth and resell value of the diamond

This content was provided by Derek Mason and Wilson Diamonds. They're industry leaders who know diamonds. For more valuable tips and tricks, like us on Facebook or visit Wilson Diamond's Community Page to see their current selection of high-quality diamonds today.