With over 600 million users, it’s no wonder why Facebook has become a go-to marketing channel for attracting and communicating with prospective wedding clients. Facebook can deliver more customer interaction with your business than most websites can. Many wedding professionals have taken the first step by setting up a Facebook business page. However, they have been stumped as to why they aren’t getting many fans. More importantly, they are wondering why their page isn’t coming alive with comments and conversations – activity that eventually leads to sales. Here are 3 reasons why your business isn’t getting the number of fans and conversations that it deserves:
Many wedding businesses push out news or content and just expect that their fans will respond. If you want your fans to interact, start asking for their opinions. Post one to two times a day. Respond to as many posts as you can. Remember - every time a fan responds to or "likes" your news feed item, that information is shared with their friends. When you get this right, Facebook becomes a very cost effective channel for attracting and engaging new wedding clients.
What Facebook tips can you share with our wedding community? Please share your tips by commenting below.
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About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.
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