In the article, 4 Creative Ways to Reward your Facebook Fans, Leyl Master Black reminds us that a key part of your Facebook strategy is rewarding your Facebook audience for becoming and staying fans. Here are four effective ways that Black suggests you do this. I’ve put a wedding industry lens his four tips:
- Offer exclusive discounts, coupons and content. Provide value on your Facebook page that you aren’t providing anywhere else. This will keep brides coming back. It will also encourage them to share your exclusive content with their friends. There are low-cost applications, which you can use to run these types of promotions on a fan-only tab your Facebook Page.
- Help fans give back. Many companies reward fans by helping them give back, tying charitable donations to the growth of their fan base. For example, encourage brides to ‘Like’ you by donating $1 to a Wish Upon a Wedding or Brides Against Breast Cancer for every new fan. Or donate a lump sum to a charity each time you generate another 500 fans, etc.
- Show you're listening. One of the best ways to reward fans is to show them that you're listening to their opinions and feedback. Tony Pham, VP of marketing at family safety start-up Life360 says, "We figure out what our users want to learn about by taking polls and hosting quizzes. Then, when we provide material that delivers what they said they wanted, it demonstrates that were really listening to our community and providing them with added value." If you’re interested in posting polls or online surveys on your Facebook Page, then check out Constant Contact’s services (Free 60-Day Trial).
- Recognize individual brides. One completely free way to reward and recognize fans is to showcase an individual bride on your Page. Select a “bride of the week”. Interview her, post photos and content about her, and encourage dialogue around the person - not your brand. I bet that bride will tell all of her friends and family to check out your Page as well!
What tips can you share about rewarding your Facebook fans? Please share your thoughts by commenting below.
Did this blog post help you? Then be sure to add your email address to my mailing list by joining BridalTweet - this will ensure that you'll get this free wedding marketing advice delivered to your inbox each week.
About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.