For the modern couple on a budget, a wedding planner may seem like an unnecessary expense, even an extravagance.  However, many couples find that hiring a qualified, competent wedding planner is the most valuable investment they make in their wedding.  The benefits of having an experienced professional to guide couples through the planning process, or to ensure that the wedding day proceeds according to plan, far outweigh the investment, according to many brides and grooms.  Below are a few of the most significant benefits to hiring a wedding planner:
 
 
1.     She will save valuable time
The average couple will spend between two and three hundred hours planning their wedding.  Balancing wedding planning with a career, a social life and the other demands of the modern world is often a huge challenge.  Hiring a wedding planner will save time because she will do a lot of the legwork and research, presenting her clients with only the vendor options that really fit their budget and desires.  She will guide her clients through the process, ensuring that each aspect of the wedding planning happens at the appropriate time, and helping them avoid the pitfalls that come with inexperience in the wedding industry.  All that remains for the couple to do is make the final decisions!
 
2.     She will save money
Hiring a wedding planner can help you save big bucks!  Couples often find that the cost of hiring a planner is offset by the savings they provide.  Most planners have connections with photographers, venues, and florists, and can often negotiate discounts or the addition of extra services or products. 
 
3.     She will help reduce stress
In this day and age, many couples have high-powered careers and other important commitments that demand a lot of intellectual and emotional energy.  They often find that adding the intensity and potential complications of planning a wedding is enough to put their stress level over the top.  Most wedding planners also act as therapists and friends, providing moral and emotional support through the family related, logistical and financial issues with which the bride and groom deal during the planning process.  The planner will also ensure that the planning stays on schedule and that nothing is forgotten.  The reduction of stress is often the most compelling reason to hire a planner.
4.     She will help focus the couples’ vision
There are a LOT of beautiful images and wedding ideas out there – the internet, magazines and bookstores are full of photos, advice and ideas for the perfect wedding.  Additionally, celebrity weddings are highly publicized, creating a desire for couples to have a “celebrity” style wedding on an unrealistic budget.  Many couples find it difficult to narrow their vision to form a cohesive theme for their wedding and reception.  A qualified planner will get to know her couple, suggesting particular décor, floral and design elements that will incorporate the couple’s personalities and work within their budget, while producing a unified, distinct theme.
 
5.     She will keep the best interests of her clients in mind
Often, when the word “wedding” is uttered, the prices of hairstylists, photographers and venues skyrocket.  Most wedding vendors are looking out for their best interests – and rightly so; the business of weddings is how they make their living.  However, many couples find that their budget is quickly exceeded by a vendor who senses their inexperience with weddings and takes advantage by quoting prices that are not comparable with the rest of the industry.  Because brides and grooms typically only get married once, many fall prey to this common ploy by less-than scrupulous vendors.  Some venues provide an on-site wedding coordinator, leading some couples to believe that they don’t need a coordinator of their own.  However, it’s important to remember that this person is paid by the venue, and therefore has the venue’s interests in mind.  Often, this coordinator has no contact with the couples’ florist, officiant or decorator, and cannot possibly provide couples with the kind of one-on-one time and assistance a private coordinator can.  One of the biggest advantages of hiring a good wedding coordinator is that she has the couples’ best interests in mind.  A qualified coordinator can steer couples away from vendors who don’t meet their needs, and she knows the industry standards as far as pricing and services for wedding vendors.  She will ensure that her couple gets what they need, at the best prices possible.
 
6.     She will recommend quality vendors
It can be very overwhelming to sift through hundreds of photographers, DJs, florists and rental companies.  Couples with no experience in wedding planning find it difficult to compare packages and services, as each vendor presents his or her offerings in a different way, making it difficult or impossible to find the best value.  Much time can be wasted meeting with and interviewing vendors, only to find that none are a fit with the couples’ desires and personalities.  A wedding planner knows many of the vendors in the industry, and can narrow down the choices for her clients, recommending vendors she knows will be a good fit.  Often, couples find vendors who are perfect for them based on the recommendation of a good wedding planner.
 
7.     She will prevent and solve problems on the wedding day
The wedding day should be the most special, memorable day in a bride and groom’s life.  The beautiful bride and dashing groom should be able to focus on each other as they pledge to love, honour, and cherish, and to enjoy the result of the hard work they put into planning their wedding.  However, many couples find that they instead spend the day “working” – that is, they must call the florist when the wrong flowers are delivered, find a place for the unexpected guest to sit, and track down the DJ when he is late.  When a wedding planner is on site, these problems will be solved, often before the couple (or the guests) even know there is an issue.  The peace-of-mind of knowing that the bride and groom can just relax and enjoy their day is well worth the cost of a wedding planner in many couples’ books.
 
Unmistakably You offers many services and options to ensure that every couple gets the help and guidance they need while planning their wedding for a price that works with their budget.  From full coordination to day-of to wedding consultation, Unmistakably You is here to help you have the wedding you've always dreamed of!

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Comment by Christine Dyer on February 21, 2011 at 1:11pm
Thanks for posting this.  I just tweeted it.
Comment by Janis Flagg on February 21, 2011 at 1:44pm
Amen!  All of this and more!
Comment by Amy McNall on February 22, 2011 at 6:53am
I should add to this - I wrote this for some promo material I'm using for a wedding show this weekend, so it's directed towards my potential clients.  I really hope I didn't offend any of the awesome MALE planners out there with my use of feminine pronouns!

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