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Designing a Wedding Logo: the design process

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Two months ago, I created a custom wedding logo for a couple with a "sophisticated rustic" wedding theme - perfect for their location in the heartland of America. Nicole, the bride, was interested in finding the perfect rustic frame for the couple's initials, N and Z. She also wanted the initials to be symmetric - with the Z as a rotation of the N. She wanted a bit of a country feel, but still wanted some elegant, ornate sophistication.

These were the ideas I came up with:

First round of ideas for Nicole's sophisticated rustic wedding logo
First round of ideas for Nicole's sophisticated rustic wedding logo.

I gave her five starting options with a variety of frames - some thick and floral, some thin and scripty. But I tried to get a bit of a natural feel into each one. I also tried to vary the font and placement of the couple's first initials so she could have a variety of choice on that front, too.

Nicole showed the logo to her friends and family. The consensus was that they liked the N and Z intertwined from option #2, but didn't love the frame, and preferred the border from #5 (which was also my favorite). So based on that input, I gave her some new ideas.

Second round of ideas for Nicole's sophisticated rustic wedding logo.
Second round of ideas for Nicole's sophisticated rustic wedding logo.

This time, I didn't change the frame at all, but I did try a few different ways of intertwining the initials, in a couple of different fonts. She liked design #3, but wanted a bit more space between the frame and the initials.

Third round of ideas for Nicole's sophisticated rustic wedding logo.
Third round of ideas for Nicole's sophisticated rustic wedding logo.

So in the next round of ideas, I gave her two options: in the first, I "opened" the frame up a little to create more space inside, without changing the initials. In the second, I made the initials smaller, and kept the frame as it was. I eagerly awaited her response.

She loved the first one, so all we had to do was find the perfect color for the logo, and create a second version with the wedding date! I gave her some different font options for the date, and tried to put the logo in her wedding color: eggplant.

Fourth round of ideas for Nicole's sophisticated rustic wedding logo.
Fourth round of ideas for Nicole's sophisticated rustic wedding logo.

The color wasn't quite right, but she did like the option on the bottom right. So I sent her this:

Nicole's sophisticated rustic wedding logo, with the wedding date.
Nicole's sophisticated rustic wedding logo, with the wedding date.

And it was perfect! Finally, her logo was just as it should be.

I am often asked how long it takes to design a custom wedding logo. The answer is that it depends almost entirely on the client. In this case, the design took under a week - Nicole was prompt and knew what she was looking for.

Often, I am also asked how many versions of a design I'll do for a custom wedding logo. The answer is that it is almost entirely unlimited. I have worked with couples through a month of designing, and in some cases I've worked with them through over ten rounds of designs. I know that how important it is that the wedding logo be just right to capture the spirit and theme of your wedding - and I'm willing to work with you to make it perfect!

Logo design by Colleen of Forever Logos.

Nicole's sophisticated rustic wedding logo, without date.
Nicole's sophisticated rustic wedding logo, final version (without date).

Views: 7221

Comment by An Elegant Affair Events on January 9, 2011 at 11:38pm
Beautiful job, Colleen! Thank you for sharing.

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